Drake and His OVO Family Front New "OG" Campaign

Drake is all about family and taking care of his own. In the new "OG" campaign, Drake returns with his OVO family to front the latest collection, seemingly a nod to all the chatter this past summer.

Just recently, the Canadian rapper showed up at a Toronto club over the weekend, taking to the mic to talk about his "real friends." In his rant about fake friends, he said said, "My real friends are definitely in the building. But let me tell you that you're going to come to a point in life where people you thought were friends, people you thought were close to you switch up." He continues to snipe these fake friends and says, "They might try to move funny with you. They might stab you in the back. They might do a lot of things to you. You'll come to that realization, wherever you're at in life. You've probably been there and you'll be there again. That's how life is. Sometimes it’s you and you alone by yourself." While it is evident that Drake is still dealing with the fallout from his beef with Kendrick Lamar, Future, Metro Boomin, Rick Ross and even fellow Canadian, The Weeknd, the 6God is stepping up to show that he has his OGs behind him.

The upcoming OG OVO collection is a nod to his own protecting his own. His OVO inner circle consisting of the likes of Jonny Roxx aka @ovoroxx and long-time friend Niko Carino aka @ovoniko front the campaign with him alongside his other trusted confidantes. All of them wear the classic OVO owl moniker hoodie in black and pose together behind The Boy before appearing in their own individual shots. Other pieces revealed include an OVO letterman jacket, other sweaters and more. For Drake, this time it is all about family.

The OVO OG Collection drops on October 11 online.

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