Samuel Ross Brings His Signature Utility to ZARA With SR_A Line

A-COLD-WALL* founder Samuel Ross has announced his latest partnership, joining ZARA for an unexpected collaboration set to launch in early 2025. ⁠
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The SR_A concept amplifies "purity, expression, and craft" for the next generation of fashion enthusiasts, delivering "raw functional garments" with an eye for precision and practical designs. Proudly produced in London, SR_A is the epitome of the core wardrobe, aiming to produce high-quality garments grounded in Ross' utilitarian design language. The duo seeks to empower the wearer with durable sensibility, grounding themselves in a refined vision.
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"I am proud to announce our visionary apparel joint venture with ZARA. We have established a synergy that is focused on developing expressions of strength, utility, and freedom through leisure," says Ross. ⁠
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SR_A's extensive fashion line will launch next year and tour the world with interactive installations and artistic presentations in major capital cities yet to be announced. ⁠

Stay tuned for more information coming soon.

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