Pop Trading Company Compiles Its Connections in New Book

Pop Trading Company has been a trusted skatewear arbiter for over a decade now. Founded in 2013, the Amsterdam-based label is chronicling its 10-years of influence, "paying homage to the individuals who, on their own terms, have collectively shaped Pop’s identity," in the new Pop Trading Company 2013 – 2023 Book. 

With graphic design by Jim Klok, the "coming-of-age" book spans 300 pages and is limited to 500 copies.

"Pop is Amsterdam skateboarding," Ben Perdue writes in the book's forward.

"Everything it does, from the biggest collaboration down, is rooted in that. If its 10 years in the game have proven anything, it’s that you don’t have to be a traditional skate company to represent what the culture stands for. Over a decade that has seen the worlds of skateboarding and fashion collide, Pop has been a catalyst for bringing people together, giving the local riders and co-creators with them from day one a global voice, while growing its extended family from Benelux to the world. This book is the coming-of-age story for a way of life, not just a label. And for the crew who have grown along with them."

Take a glimpse at the book – which, in addition to the imprint's community, also highlights its apparel, skate decks and storefront – in the gallery above

Pick up a copy of Pop Trading Company 2013 – 2023 Book now for $88 USD at Pop Trading Company's official webstore,  its Amsterdam outpost and the FOAM Book Store.

Click here to view full gallery at Hypebeast