In marking its tenth anniversary, SIWILAI celebrated its legacy and future with an extraordinary event aptly titled SIWILAI 10, blending a vibrant cultural parade, the launch of a new SIWILAI Store and exclusive collaborations with international and local creatives. Taking over Bangkok’s creative scene, SIWILAI reaffirmed its status as a pioneer in lifestyle, fashion and cultural movements over the last decade.
The SIWILAI 10 Parade: A Grand Celebration of Thai Spirit
At the heart of the anniversary festivities was the SIWILAI 10 Parade, a vibrant spectacle showcasing Thailand’s cultural dynamism. The event brought together a mix of music, dance and art to reflect SIWILAI’s unique ethos. A curated lineup of performances celebrated Thailand’s artistic heritage while looking forward to a globalized creative future. Guests were treated to live music, immersive installations and cultural showcases that embodied SIWILAI’s core philosophy — a harmonious bridge between local roots and global innovation.
The four-day celebration offered a rich tapestry of experiences, featuring tattoo sessions by globally renowned artist Dr. Woo, whose single-needle technique has redefined tattoo art and a speaker-building workshop by Devon Turnbull of OJAS, known for his pursuit of sonic purity. The event also spotlighted culinary artistry with a kitchen takeover by Chef Matt Abergel of Michelin-starred Yardbird Hong Kong, presenting his signature yakitori dishes. On the music front, the lineup included performances by Thai rap sensation YOUNGOHM and sets by international and local DJ collectives such as MILD BUNCH SOUNDSYSTEM and Drewbyrd, creating an eclectic and electric atmosphere across SIWILAI’s spaces. Other notable attendees included names like Lindsay YAKIDO, Earn Chan, NICOLETTE, Michael Zodiac, Kunichi Nomura and more.
These dynamic elements celebrated SIWILAI’s past while also underscoring its vision for the future. By blending cutting-edge global influences with deep respect for Thai traditions, the parade stood as a testament to SIWILAI’s role as a cultural nexus. The event didn’t merely reflect on a decade of achievements; it invited guests to envision the next chapter in Bangkok’s creative evolution, where art, music, design and culinary innovation continue to converge.
The New SIWILAI Store: A Vision of Modern Bangkok
In tandem with its milestone celebration, SIWILAI unveiled its new store location, meticulously designed by Tripster Inc. of Tokyo. The space reflects SIWILAI’s commitment to evolving Bangkok’s retail and cultural landscapes.
The store itself is a modern haven for fashion and lifestyle enthusiasts, showcasing curated selections from the world’s top streetwear and contemporary brands. Labels like HUMAN MADE, Stüssy, Carhartt WIP and Stone Island sit alongside sneaker collections from New Balance, Salomon, Vans OTW and more. This new SIWILAI flagship promises an unparalleled retail experience where global fashion converges with Bangkok’s creative pulse.
Adding to the excitement, SIWILAI launched its private label "Permanent Vacation," serving as a tangible celebration of Thai spirit and creativity. The line features stylish, thoughtful pieces designed as brand souvenirs — perfect for both loyal followers and newcomers alike.
Friends of SIWILAI: Iconic Collaborations
The SIWILAI 10 celebration also spotlighted the much-anticipated Friends of SIWILAI series under the "Permanent Vacation" label. The collaborative series pays tribute to collaborators and creatives who have inspired SIWILAI throughout its journey.
Notably, the first edition, "Resilience and Progress," featured the work of acclaimed tattoo artist Dr. Woo, whose global influence merges art, tattoos and fashion. Adding to the collaborative excitement, the fifth edition introduced a partnership with Devon Turnbull of OJAS, renowned for his work in audio engineering and minimalist design. Turnbull’s exclusive T-shirt design integrates his iconic OJAS Natural Sound logo, fusing sonic purity with streetwear aesthetics.
SIWILAI’s Friends of SIWILAI series continued to roll out collaborations with internationally celebrated artists like KAWS, Hajime Sorayama, VERDY, UNDERCOVER, Haroshi, Rostarr and more, all of whom brought their unique artistic visions to the Permanent Vacation label. These collaborations, each released in limited quantities, signify SIWILAI’s ongoing dialogue between global artistry and Thai creativity.
Legacy Rooted yet Future Forward
The SIWILAI 10 event underscored the brand’s international reach and influence. From collaborations with artists like Verdy and Jun Takahashi of UNDERCOVER to cultural performances that drew global attention, SIWILAI’s anniversary was a testament to its status as a cultural nexus.
Guests at the event were also treated to exclusive previews of upcoming drops and collaborations, further heightening anticipation for what SIWILAI has in store. The SIWILAI Radical Club, a dynamic venue in Thonglor constructed from recycled materials and the SIWILAI City Club’s culinary revamp also highlight the brand’s expansive vision.
The SIWILAI 10 celebration was more than an anniversary event — it was a statement of resilience, creativity and cultural pride. From the vibrant parade to the innovative Friends of SIWILAI collaborations and the stunning new flagship store, SIWILAI continues to define itself as a leader in Thailand’s cultural and lifestyle landscape.
Looking ahead, SIWILAI’s commitment to supporting local creatives, collaborating with international artists and driving conversations around sustainability ensures its place at the forefront of Bangkok’s evolving scene. With a decade in the rearview and an exciting future ahead, SIWILAI remains a movement to watch.
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