After taking to the Souther French city of Marseille to present its Cruise 2024/25 collection, Chanel re-stages the collection in Hong Kong. The
French luxury house invited Audrey Diwan to direct a short film ahead of time, titled Modern Flirt, to bridge the historical link between Gabrielle Chanel and the art of cinematography. Two strangers, played by Angela Yuen and Benjamin Voisin, find each other in the effervescence of the city and its infinite lights. Inspired by the interaction of the way people in Hong Kong exist here and just how many people one can meet, Diwan invites guest to reimagine their understanding of human relationships. While bringing the Cruise collection to Hong Kong is different from the South of France, the collection still centers around the imagination and fantasies of meeting someone new.
Big name ambassadors like Penelope Cruz, Angèle and G-Dragon landed in Hong Kong to watch the Cruise 2024/25 show alongside some of the city's greatest. Hong Kong saw legendary actor Chow Yun Fat -- most known for his involvement with Wong Kar Wai films in the '80s and '90s. Taking over the the Hong Kong Design Institute, the Cruise show combined Chanel's French heritage and Hong Kong's modern architecture to tell a story that connects the timeless portrayal of the French house's collections seasons to season.
Post-show, G-Dragon aka the King of K-Pop, spoke to Hypebeast about how Chanel continues to inspire him season after season. In his ninth year of being a Chanel ambassador, G-Dragon shares that Chanel's timelessness continues to hold strong throughout the years, cementing its place in time forever and bringing uniqueness in luxury fashion to the forefront.
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