CCPA under way + MozCon Virtual just days away

Pro Snippet

"Hard to believe it's already July, but time has a way of moving forward, ready or not. The California Consumer Privacy Act (CCPA) is going into full effect this week, and MozCon Virtual is just a week away (July 14–15) — see sneak-peek photos from our speakers. Also, we've debuted the SEO's Local Search Cheat Sheet, and yes, even in 2020, links still matter. Find out more in our hand-selected must-reads."
Dr. Pete Meyers, Marketing Scientist, Moz

What We're Reading: CCPA Enforcement Begins. Are Companies Ready?
Don't ignore the United States' first major privacy law. California consumers now have the right to sue non-compliant brands. How to Get Backlinks in 2020 [Series] — Whiteboard Friday

Britney Muller's modern, smart tactics will help you locate high-quality link building opportunities.

11 Ideas That Could Accelerate Economic Advancement Within the Black Community

Serious inspiration for real action on socioeconomic advancement from Jetpack founder and CEO, Fatima Dicko.

The Canva Backlink Empire: How SEO, Outreach, & Content Led to a $6B Valuation

The SEOs at Moz agree: This is one of the best optimization case studies we've seen in 2020.

How to Track Featured Snippet Clicks via Chrome Using Google Tag Manager

A Twitter thread reveals an unusual tactic for tracking those ubiquitous featured snippets. Simple enough to merit a try!

Behind the Scenes at MozCon Virtual

Also on Twitter, Dr. Pete's pic of his MozCon Virtual setup sparked interest. Get the tech details of how we're taking our one-of-a-kind event online.

Rendering SEO Manifesto – Why JavaScript SEO Is Not Enough

Just because Google can render your content, it doesn't mean they will. Time for our industry to move some steps beyond JavaScript SEO.

Download the SEO's Local Search Cheat Sheet!

Grab this popular resource for reducing local SEO mistakes and increasing efficiency. One to pin up in your home office.

Have Review Attributes Fixed a Google Review Problem?

Mike Blumenthal reports a 63% drop in ratings-only reviews, highlighting just how impactful attributes have already become.

How Much Do Keywords in the Business Name Impact Ranking?

Spoiler: Google's weighting of business title keywords is extreme enough to warrant rethinking on their part.