Canon celebrates 17th consecutive year of No.1 share of global interchangeable-lens digital camera market
Canon continues to support the diverse needs of its customers around the world
DUBAI, United Arab Emirates, March 26, 2020/ -- Canon Inc (www.Canon-CNA.com) is proud to announce that the company’s interchangeable-lens digital
cameras (DSLR and Mirrorless) have once again maintained the number one
share of the global market for the 17th consecutive year [1] from 2003 to 2019.
Canon develops the key imaging system components featured in its EOS
series of interchangeable lens cameras, CMOS image sensors, image
processors and interchangeable lenses under the core concept of “Speed,
Comfort and High Image Quality.” Putting together a wide-ranging product line-up. From high-performance flagship models that are highly trusted
by professionals, to entry-level models that allow users to enjoy
high-image-quality shooting with easy operation. Canon continues to
support the diverse needs of its customers around the world.
During the dawn of DSLR cameras, Canon introduced its breakthrough EOS
300D in September 2003. This groundbreaking camera was competitively
priced and featured a compact, lightweight design, captured the top
share of the global market and set the stage for growth in the DSLR
category. Since then, Canon has continued to launch a range of
groundbreaking products, including the professional-model EOS-1D series
and the EOS 5D series, which paved the way for digital SLR video
recording.
Canon introduced new possibilities for photographic expression with the
launch of the EOS R System in October 2018. Including such products as
the EOS R full-frame mirrorless camera and RF lenses that fully leverage the company’s optical technologies, the new products helped further
expand the Canon EOS System.
In 2019, Canon launched a wide range of attractive products [2] including the EOS RP full-frame mirrorless camera (March) and EOS 90D DSLR
(September). In striving to further expand its line-up, Canon managed to secure the No. 1 share of the global market for the 17th consecutive
year.
Canon is also currently developing the EOS R5 full-frame mirrorless
camera, equipped with a newly developed full-frame CMOS sensor and
featuring high-speed continuous shooting for still images and 8K video
recording. What’s more, the company is currently developing 9 RF lens
models, including the RF100-500mm F4.5-7.1 L IS USM, and plans to
release them throughout the course of 2020.
Canon will continue to refine its diverse imaging technologies based on
its core optical technology, to expand and create an even stronger EOS
System for both DSLR and mirrorless cameras that opens-up new avenues of image capture to meet the needs of increasingly diverse users and to
promote the spread of photo and video culture.
Issei Morimoto, Senior Vice President of Canon Imaging Technologies & Communications Group, Europe, Middle East & Africa, commented, “Maintaining the number one share of the global
interchangeable-lens digital camera market is an achievement to
celebrate and reinforces Canon’s dominance and commitment within this
prestigious category. With a market leading product such as the EOS R5
still to come, it is essential we continue to demonstrate technical and
optical innovation in all our products, so that we provide excellence,
reliability and value to our customers across EMEA”.
For more information on Canon’s digital interchangeable lens cameras, please visit: https://bit.ly/2JdmZVt
[1] Based on a Canon survey.
[2] Canon released six interchangeable-lens camera models in 2019: EOS
RP (March), EOS 250D (April), EOS 90D (September), EOS M6 Mark II
(September), EOS M200 (October), EOS Ra (December).
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