BIA campaign expands

The Boating Industry Association (BIA) has introduced its ‘See You Out There’ campaign as part of the Discover Boating advertising initiative, marking its expansion into Victoria and Tasmania for the first time.

Running from 15 November 2024 to 15 February 2025, the three-month campaign aims to encourage participation in recreational boating across all age groups, genders and experience levels.

As a top marine industry body in Australia, BIA says it represents the interests of the sector, businesses and boating enthusiasts. The not-for-profit organisation promotes responsible boating while advocating for greater participation in boating as a lifestyle.

With the peak boating season approaching, BIA’s new campaign highlights a wide range of activities suitable for all budgets, focusing on accessibility and inclusivity.