Toyota Unveils "Ultimate Tailgate Tundra" at SEMA

At the 2024 SEMA Show in Las Vegas, Toyota unveiled the Ultimate Tailgate Tundra, a custom-built tailgating powerhouse inspired by its partnership with the NFL. Designed for sports enthusiasts and adventure seekers, this Tundra build transforms traditional tailgating into a unique game-day experience.

The Ultimate Tailgate Tundra sets itself apart with a unique, retractable staging shell that rises from the truck bed at the press of a button, powered by four electric actuators. This mechanism reveals five weatherproof 55-inch screens, ensuring fans don’t miss a moment of the action. Notably, a spacious 180 Dual plus R-Filler canopy provides 185 square feet of shade.

Beyond visuals, the Tundra boasts a premium audio setup. Equipped with JBL Club Marine Series components, the sound system features tower speakers and subwoofers powered by dedicated amplifiers, delivering robust, high-quality audio. Toyota’s custom Tundra goes further with integrated satellite WiFi for live streaming and a generator that keeps the setup fully self-sufficient.

"The Ultimate Tailgate Tundra celebrates our NFL partnership and showcases the Tundra’s versatility,” said Mike Tripp, Toyota's group vice president of marketing. Visitors to this year's SEMA can check out the Ultimate Tailgate Tundra in person until November 8.

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