Announcing 'Hypebeast Magazine #34: The Uniform Issue' with Cover Stars Peggy Gou and Sterling Ruby

Hypebeast Magazine Issue #34: The Uniform Issue explores the concept of a uniform, whether ascribed or chosen, as an expression of who we are to the rest of the world.

More than just a representation of style, uniforms can transcend clothing to represent greater ideas about art, self-development, regionality, and personal appearance. A uniform can serve as a tool, signature, and a mode of freedom, as showcased by the icons and luminaries featured within the magazine.

Many high-functioning people sing of the uniform’s merits: the ritual, the routine, the utility. For our cover star Peggy Gou, the music superstar’s unique blend of eye-catching yet comfortable outfits accompany her from red-eye flights to festival stages in front of thousands of fans across the globe.

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For our second, collectible cover featuring Sterling Ruby, the artist's dependable workwear protects him from paint splatter and equips him to spend hours on end creating new, mind-blowing work at his Los Angeles studio.

Elsewhere in the magazine, as well as in an upcoming digital cover, we spotlight Shaboozey’s cowboy-inspired style and flair that’s paired with enough jewelry to make his identity as both a country singer and hip-hop artist unmistakable.

Issue #34 also includes exclusive features on trailblazing musicians like J Balvin and M.I.A., as well as fine artists such as Awol Erizku, Sayre Gomez, Frank Dorrey, and deathmatch wrestling photographer Nick Karp.

Other articles highlight some of the most exciting brands and fashion designers doing big things in 2024 and beyond, including Sandy Liang, Luar, Juntae Kim, Domenico Formichetti’s PDF, Satisfy Running, Hellcat Eyewear, Rocky's Matcha, Nori Rasmussen-Martinez, and Jake Hunte in collaboration with William Spooner.

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A good uniform, especially when it’s one we’ve adopted ourselves, is an unyielding source of confidence. It’s armor. Whether your uniform is marked by constant change, or marked by having ten identical t-shirts, it’s a statement of who we are and what we believe in.

Embrace your own uniform by ordering Hypebeast Magazine Issue #34 on HBX here and here.

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