Jason Kelce Defends New Cereal Venture With Brother Travis Against Critics
is responding to critics of his latest business venture.
Kelce, 36, along with his brother , 34, recently teamed up with General Mills to create their own cereal mix. “The Kelce Mix” combines the classics Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs into one bowl.
On July 23, The Today Show featured a segment on the exciting collaboration, but not everyone watching was a fan. Responding to a clip of the segment on X, former food and pharmaceutical consultant voiced his disapproval of the brothers’ involvement.
“Athletes should stop sponsoring food that destroys kids’ metabolic health. Some things are more important than money,” Means wrote on Friday, July 26.
Related: Travis Kelce and Jason Kelce’s Most Supportive Quotes About Each OtherJason Kelce and Travis Kelce have an enviable sibling bond full of support, laughter and, of course, football. As the brothers have found success in the NFL, they have shared glimpses of their relationship off the field. Their family even served as inspiration for Travis’ Saturday Night Live monologue, which he hosted for the first […]Jason responded to the criticism explaining that General Mills cereal was an item he consumed as a child.
”I grew up on these products Calley, and I was a perfectly healthy fit child, because I enjoyed them in moderation and when on the go for quick meals when both my parents didn’t have time to cook,” the retired Philadelphia Eagles player explained.
Jason and Travis Kelce have team up to launch their own Kelce Mix breakfast cereal with General Mills. General Mills/Mega“I appreciate you spreading information on what is healthy for people and kids, and I take the obesity epidemic as a country and for kids seriously,” he continued. “But there is also room to eat cereal and ice cream and candy in the right quantities in conjunction with a healthy lifestyle.”
When it comes to his own health, Jason revealed in June that he lost nearly 20 pounds since retiring from the NFL in March.
“Right now, I’m about 277. I’m almost 20 pounds down right now,” Kelce told GQ at the time. “It’s hard to imagine another nearly 20 pounds coming off, being honest with you. But my back already feels better. My knees already feel better.”
Related: Eagles Jason Kelce and Wife Kylie Kelce’s Relationship TimelineJason Kelce swiped right and found love with Kylie Kelce — even if their first date got off to a rocky start. “[I] definitely fell asleep,” the Philadelphia Eagles athlete recalled on his “New Heights” podcast in September 2023. “Got a little too inebriated, but I was sober enough to know it was the most […]Jason, who shares daughters Wyatt, 4, Ellie, 3, and Bennett, 1, with wife , added, “Another 20 pounds hopefully will make that much more adept at playing with my children.”
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“That is not a question for me, but I think, you know, Kylie has expressed before we started having kids, she wanted a big family. So we’ll see what the future holds,” he told Entertainment Tonight in July.
Jason emphasized that he and Kylie have their “hands full” with their three girls, adding, “It’s hard to imagine another one running around.”
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