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Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing
Brands are readying their gift guides and haul and unboxing social marketing content for the holidays, while watching old-school marketing tactics like catalogs closely and potentially putting a bit less emphasis on e-commerce.
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →Holiday prep is … [+8770 chars]
