Thailand International Boat Show to spotlight Phuket’s status as a world-class holiday and luxury tourism destination

Thailand, 24 December 2024 - Phuket is set to welcome thousands of international high net worth individuals, boating enthusiasts and luxury aficionados as the island prepares to host the annual Thailand International Boat Show from 9 - 12 January, 2025 at the Phuket Yacht Haven Marina. From superyachts and luxury villas to the latest marine tech, gadgets and luxury lifestyle offerings, the 2025 show will showcase the best of Phuket and Thailand to the world.

Having already smashed records with 50+ boats in-the-water, 60+ exhibitors and an expanded in-water-onshore exhibition space, organisers expect the show to be the biggest and best yet, and generate more than one billion baht for the marine leisure and luxury lifestyle sectors.

“The support we’ve received from the industry this year has been exceptional,” commented David Hayes, CEO of Thailand International Boat Show organisers JAND Events. “All the major brokers and brands have confirmed in-the-water with sail and power boats from 24 feet upto 120 foot superyachts confirmed to display. We’ve also expanded the onshore exhibition zone to accommodate increased interest with the air-conditioned area now 100% larger than last year. There are also lots of activities planned throughout the show which will appeal to people of all ages and interests.”

Phuket’s tourism has rebounded strongly with the island experiencing near record visitor arrivals. According to the Tourism Authority of Thailand, Phuket expects to welcome 13 million international visitors this year. This in turn has fuelled the island’s popularity as the premier holiday home destination in Asia with High Net Worth Individuals (HNWI) and Ultra High Net Worth Individuals (UHNWI) investing in luxury villas and enjoying the yachting and luxury lifestyle that Phuket offers.

Growing yachting and improving accessibility for visiting superyachts, as well as developing cruise tourism, are key cornerstones of the government’s policy to drive luxury tourism in Thailand and inline with this, organisers of the Thailand International Boat Show will welcome a number of superyachts as well as luxury real estate and lifestyle suppliers to the event this year.

Exhibitors from around the world to showcase in Phuket
Top international boat brands and brokers from across Thailand and the region will be exhibiting at the show. Simpson Marine will be showcasing the Sanlorenzo 90A amongst others while Boat Lagoon Yachting will be showing a number of Princess Yachts, and Derani Yachts the popular Axopar Boats. Other in-water exhibitors include DCH Marine, who are representing Sunseeker, The Yacht Sales Co, Asiamarine, Asia Yachting, Lee Marine, Leopard Catamarans, MGC Marine, Northrop & Johnson, Go Boating, Fleming Yachts, Sunreef Yachts, Motor Field (Thailand), Extreme Marine, Marine Xplorer, and Flow Yacht Club.

A newcomer to the industry, Primus Marine has confirmed the largest in-water line-up to date with six boats, including two Aquila and four from the Beneteau range.

Marine services, water toys, gadgets and more will exhibit on shore as well as luxury real estate from Aquella Lakeside Villas and the Standard Residence, Bangtao.

Adding to the excitement, Cessna and Beechcraft by Textron Aviation return as presenting sponsor of the VIP Lounge which for the first time will be hosted on the Superyacht Lady Eileen II, and also for the first time the Exhibitors and Captain’s Lounge will be hosted on board the superyacht Free Bird.
 
Visitor-friendly show
The place to be and be seen in January each year, the Thailand International Boat Show is known for its social activities. From music on the boardwalk and live DJ performances, to alfresco dining, there’s plenty to see and do, day and night. And on Children’s Day (11th January) there’ll be a range of activities for the youngest family members ensuring there’s something for everyone at the 2025 Thailand International Boat Show.

The third Thailand International Boat Show A Luxury Lifestyle Event will take place 9 - 12 January, 2025 and is open daily from 13:00 - 20:00 except on Sunday 12th January when the show closes at 19:00. Admission is free. The four-day show is preceded by the Thailand Yachting Conference and Show Gala Dinner at Conference Center Hall at Splash Beach Resort on 8 January. For more details and special ticketing options, visit www.thailandinternationalboatshow.com.