Tekla is starting the new year with a cold-water plunge in the Hebrides, or at least that's what the cult-loved Danish design label's newest campaign wants you to believe. Shot by Jo Meston, the sartorial delivery is promoting the brand's new bath collection: a line of soft cotton towels that "act as a balm for the cold water and contrast the rugged coastlines."
The fresh collection includes towels and bathmats, both woven with ultra-thick cotton that the label bills as both soft and dense with a plush sensation. The terry products come in five colorways inspired by the campaign's coastal environments: "Ivory," "Stone," "Bruin," "Sea Glass" and "Night Blue."
Made in Portugal with 100% organic and GOTS-certified cotton in a 800 GSM terry weave, Tekla's latest fabric is available in three sizes: bath sheet, bath towel and hand towel. The bathmats, meanwhile, come in a new bigger size for a "comforting presence" in the bathroom, per the brand, and they're made from cotton in a 1200 GSM terry weave to reduce warp.
Tekla's new bath collection is now available to shop online and in-store at Tekla Copenhagen, with prices ranging from $70 USD to $170 USD. Take a look at the lineup in the gallery above.
Click here to view full gallery at Hypebeast
