Streetwear brand PRIX has teamed up with die-cast car specialist Tarmac for a collaboration celebrating automotive culture and iconic hero cars. This partnership pays tribute to PRIX founder Esther Ng's Mazda RX-7 FD and the black Nissan Silvia S15s owned by close friends Kota and Tonnderu.
For Esther and her team, this collaboration marks the realization of a long-held dream. Known for their passion for both real and model cars, PRIX has spent years researching ways to merge their love for automotive design with their brand ethos. The connection with Tarmac was facilitated by Hana Burton, a sponsored driver and mutual friend of both brands. With Tarmac expanding into streetwear collaborations, this launch marks the beginning of an ongoing partnership.
As PRIX's community continues to grow, the collaboration aims to spotlight more vehicles that define and inspire their creative direction. Both brands promise future projects that fuse fashion, car culture and storytelling in innovative ways. The cars will be available for purchase starting December 24, via Tarmac's official site.
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