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Glenfiddich and Aston Martin Announce Their New Multi-Year Global Partnership

The Las Vegas Grand Prix is one of the most spectacular Grand Prix events in the world. It takes place in Paradise, Nevada, in the United States, and is conducted as a race night on a temporary street circuit that includes part of the Las Vegas Strip


  • Nov 21 2024
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Glenfiddich and Aston Martin Announce Their New Multi-Year Global Partnership
Glenfiddich and Aston Martin A

The Las Vegas Grand Prix is one of the most spectacular Grand Prix events in the world. It takes place in Paradise, Nevada, in the United States, and is conducted as a race night on a temporary street circuit that includes part of the Las Vegas Strip. Several of the world's biggest brands attend the race, including Scottish Whisky distillery Glenfiddich, which leaves the Scottish burgh of Dufftown in Moray behind for a new multi-year global partnership with the Aston Martin Formula One team.

Glenfiddich and the Aston Martin Formula One team are celebrating their new partnership with a "commemorative expression" in the form of the Glenfiddich 1959. As a singular bottling, the Glenfiddch 159 pays tribute to the core DNAs of both collaborators and represents a pivotal moment in Formula One history: the year Aston Martin first entered Formula One and won Le Mans.

Still to this day, this moment stands firm in the history of Aston Martin -- and Glenfiddich has dived deep into its archives and unearthed this achievement from that very year, while also "connecting the past with the future." Drawn from a rare sherry butt, the drink's depth and complexity are complemented by a sensory experience that "mirrors the elegance and high performance" that Aston Martin brings to the F1.

The new Glenfiddich and Aston Martin partnership will begin in 2025, with the exclusive connection coming to life to redefine "exceptional experiences," while also creating memorable moments that reach far beyond the race track. Meanwhile, the collaborative bottle of Glenfiddich 1959 will be released at some point during the partnership, offering collectors, connoisseurs, and enthusiasts a chance to experience Glenfiddich and Aston Martin's curation.

Brian Kinsman, Glenfiddich Malt Master, said: “This limited edition 1959 bottling represents a pivotal moment in history -- the year Aston Martin first entered Formula One and won Le Mans. To honor this milestone, we delved deep into the Glenfiddich archives and unearthed this exceptional expression from that very year. It is a rare whisky that embodies the essence of this partnership, capturing the spirit of innovation and excellence that both Glenfiddich and Aston Martin have upheld for decades. The bottle is a tribute to our shared legacy, connecting the past with the future in a truly remarkable way.”

Take a look at what you can expect to see from the Glenfiddich x Aston Martin collaboration above.

Click here to view full gallery at Hypebeast

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