Phoebe Philo is bringing her eponymous label across the world, officially expanding into the Asia-Pacific region. The brand, which just hit the market last year, is making its next international shop the APAC region by launching an online destination, while also partnering with brick-and-mortar wholesale partners.
According to WWD, Phoebe Philo will now begin shipping to ustralia, Hong Kong, Japan, Singapore and South Korea starting in November. Their online offerings are expected to feature a broader range when the second collection arrives in early 2025. As for wholesale partnerships, they are set to be phased in from the end of October onwards. The ready-to-wear, leather goods, shoes and accessories connections are slated to be sold at Dover Street Market Ginza and Isetan Shinjuky in Tokyo, Japan, Parlour X in Sydney and Shinsegae International in Seoul.
Phoebe Philo's expansion to the APAC region comes after it began its expansion strategy to Bergdorf Goodman in New York as well as 10 Corso Como in Milan, Dover Street Market in London and Paris, Maxfield and Neiman Marcus in Los Angeles and The Webster in Miami. The British designer continues to forge a direct-to-consumer approach and stays true to her design philosophy of being "independent, to govern and experiment on my own terms, is hugely significant to [herself]." The APAC region will soon be able to shop her line on Phoebe Philo.
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