With another week upon us, we have yet another installment of our product drops series.
Leading the charge is Fear of God Athletics with its Spring 2024 collection in collaboration with adidas. Meanwhile, adidas' Y-3 joins forces with Real Madrid for a striking Matchwear collection. BAPE and READYMADE dazzle fans with their fourth collaborative venture, introducing a range of co-branded apparel highlighted by a ghillie-suited BE@RBRICK. Stone Island Marina's SS24 collection focuses on organic knitwear and raw linen, featuring understated elegance and high-quality materials. Oakley Japan showcases adaptable field gear designed for both urban and outdoor adventures, marking its first availability in EMEA and APAC regions. The collaboration between Champion, PaperBoy Paris and BEAMS brings casualwear classics to the forefront. Our Legacy WORK SHOP and EVAC push the boundaries of outerwear with a capsule that blends workwear with performancewear, inspired by the rugged beauty of British Columbia's landscapes. Lastly, '47 Brand and Swarovski add a touch of luxury to sports fanwear with a bedazzled New York Yankees hat.
Catch this week's 8 drops you don't want to miss below.
Fear of God Athletics Spring 2024 Collection
The Fear of God Athletics Spring 2024 collection, produced by adidas and led by Jerry Lorenzo, is an evolution of its initial "Opening Season," featuring enhanced brand staples and a focus on performance-centric apparel. Building on the "Athletics Atmosphere" introduced in its debut, the collection includes the Athletics 86 Hi and a range of apparel designed for intentional movement, incorporating Fear of God's style into each piece. New additions include suede fleece in new colors, muscle tanks, running base layers in earthy tones, and updates to classic silhouettes like sleeveless hoodies and oversized crewnecks. Highlights also feature Goalie Jerseys with a suede 3-Stripe logo and floor-length Car Coats with co-branding. Available for purchase starting April 3 at 7 a.m. PST on the brand's official site and the adidas CONFIRMED app.
Y-3 x Real Madrid Matchwear Collection
The Y-3 and Real Madrid Matchwear collection marks another collaboration between adidas' Y-3 and the renowned football club, expanding their partnership with a range of sportswear that blends stylish design with functionality. This collection includes kits, shorts, an anthem jacket, a tee, and a hoodie, all designed with performance in mind, featuring adidas' HEAT.RDY technology for moisture management. A standout is the purple 4th kit for both the men's and women's teams, complemented by goalkeeper kits and a pre-match kit, all adorned in Real Madrid's colors. Accessories such as a crossbody bag, cap, and scarf, bearing a signature rose motif symbolic of the early collaborations between adidas and Yohji Yamamoto, further enrich the collection. Additionally, special edition Predator boots and Goalkeeper gloves will be released alongside the Matchwear items. The collection is set to launch on March 27, available online at adidas, in adidas stores, on Real Madrid's website, and in Real Madrid stores.
BAPE x READYMADE Fourth Collaborative Collection
The BAPE x READYMADE fourth collaborative collection initially teased with a BE@RBRICK in a ghillie suit, has been fully unveiled, featuring a variety of co-branded apparel that merges Yuta Hosokawa's READYMADE style with BAPE's iconic camouflage. The collection includes a Vietnam jacket adorned with BAPE’s ABC CAMO pattern, zip-up hoodies, and sweat shorts made from the same camo-lined fabric, alongside accessories such as a vintage military duffel bag and a plush BABY MILO toy. Highlighting the collection is the 1000% BE@RBRICK wearing a ghillie suit detailed with ABC CAMO on its hands and ears, complemented by a 100% BE@RBRICK in matching attire. The entire range will be available for purchase at BAPE's websites and physical locations starting Saturday, March 30.
Stone Island Marina SS24
The Stone Island Marina Spring/Summer 2024 collection, unveiled after the brand's first US archival exhibition, emphasizes organic knitwear and raw linen silhouettes captured in a campaign by Nick Waplington featuring artist Soldier. The collection showcases raw textures and graphic stripes, with key pieces including boatneck sweaters made of organic cotton with airbrushed colors, hooded blousons crafted from light linen canvas treated with pigmented resins, and oversized hooded knit sweaters. It also highlights a raw linen overshirt, light canvas chino trousers, swimming trunks, Bermuda shorts in hero linen material, large tote bags made from double-twisted cotton tela, and six-panel caps with Stone Island Marina branding. The entire line, embodying the brand's signature aesthetic with a focus on natural materials and sophisticated craftsmanship, is now available on Stone Island's website.
New Oakley Japan Collection
Oakley's latest Japan Collection introduces a robust array of field gear designed for both city living and outdoor exploration, marking its debut in the EMEA and APAC regions. This collection highlights the intersection of functionality and style, embodying Japanese craftsmanship with a focus on technical excellence, elevated trims, and a performance-oriented fit. Featuring wrinkle-free woven textiles in neutral colorways, the lineup includes technical outerwear, clean shirting, and trousers designed to protect against the weather, all with minimal branding for a sleek look. Additionally, the collection offers golf and training apparel crafted with Hydrolix, Hydrofree DWR, and UPF50 materials to ensure sun protection, incorporating designs like the “Skull,” “Icon,” and “Classic OG” uniforms that merge functionality with comfort. Oakley’s Japan Collection will be accessible for purchase in select EMEA and APAC countries starting March 26, available exclusively through Oakley’s website, social media platforms, and select retail locations.
Champion x PaperBoy Paris x BEAMS
The Champion x PaperBoy Paris x BEAMS collaboration brings together the strengths of each brand to produce a line of co-branded casualwear, introducing a collection that features crewnecks, hoodies, t-shirts, and sweatpants, all unified in a sleek gray colorway highlighted with white lettering. Leading the collection are hoodies adorned with the PaperBoy Paris logo on the chest and a bold statement, "Up food and experience to make a Champion," on the back, integrating Champion's logo into the phrase. Crewnecks mirror this aesthetic, displaying PaperBoy's address and the collaborative mantra, along with an oversized PaperBoy x BEAMS graphic on the back. The capsule also includes t-shirts and sweatpants, each bearing unique collaborative graphics and the shared slogan, with logos of all three collaborating brands subtly embroidered on. This concise yet impactful capsule is set to launch on March 29 at the BEAMS official website, showcasing a blend of casual style and brand synergy.
Our Legacy WORK SHOP x EVAC Outerwear Capsule
The Our Legacy WORK SHOP has collaborated with External Vacancy (EVAC) to launch a capsule collection that's a testament to both brands' commitment to exploring the outdoors and embracing the wilderness. This collection, made from residual and deadstock fabrics from Our Legacy, presents a fusion of workwear and performancewear designed to withstand the rigors of adventure. Inspired by a unique project led by EVAC's founder Sean Pettit, which involved constructing a "fort-like" structure in the harsh yet mesmerizing landscape of a British Columbia mountain peak, the apparel is crafted to support survival and interaction with the natural world in such demanding conditions. The capsule features the Chisel Hoodie, Flint Jacket, and two variants of Quartz Cargo pants, all available in natural, earthy tones that reflect the environment that inspired them. This collaboration is a celebration of human resilience, creativity, and a profound bond with nature, available for purchase on Our Legacy's official website.
'47 Brand x Swarovski Bedazzled New York Yankees Hat
The iconic New York Yankees cap receives a dazzling makeover in a collaboration between '47 Brand and Swarovski, adding some extra sparkle to the 27-time World Series champions' attire. The special edition hat maintains '47 Brand's "Cleanup" design—an unstructured, six-panel construction with a pre-curved brim and adjustable strap—but with a twist on the classic. The cap's navy base carries the familiar interlocking "NY" logo, originally designed by Tiffany & Co. in 1877, now rendered in a tonal embroidery to complement the sparkle of Swarovski crystals that outline the logo, ensuring it stands out with added brilliance. This luxurious take on the Yankees cap, a first in terms of crystal embellishment, has already caught the eye of celebrities like Kendall Jenner. Available for $150 USD on the Swarovski website, this bedazzled Yankees hat offers fans a unique way to show their support with a bit of bling ahead of the baseball season.
Click here to view full gallery at Hypebeast
