Outdoor Slippers Are in Style. Did Justin Bieber Lead the Way?

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The Row pre-fall 2024.Credit...Courtesy of the Row

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By Emilia Petrarca

Oct. 15, 2024 ImageCredit...Getty Images

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In the summer of 2018, Justin Bieber made a habit of walking around New York City in what looked like hotel slippers. He’d worn them out before, but by then he went seemingly everywhere in a plush white pair: To grab a coffee, to a church service at Hillsong, even to the beach. The choice baffled fans. Why was a multimillionaire wearing something that many hotel guests get for free? And did he not care about dirt? He remained undeterred. Later he incorporated the accessory into his streetwear brand, Drew House, ultimately paving the way for what has become one of the biggest trends of the past year. If members of the fashion world were confused by outdoor slippers then, they have since embraced them as an answer to our post-pandemic longing for home comforts.

ImageJustin Bieber wearing slippers from his Drew House line in June 2024.Credit...Gotham/GC Images

The Row’s pre-fall 2024 collection included several versions: open- and closed-toe slip-ons made of black-and-white superfine silk terry, some of them worn with coats. Like Bieber, the brand’s designers, Mary-Kate and Ashley Olsen, favor styling that appears effortless and footwear that seems better suited to Uber rides than the sidewalk. For them, the shoes make sense. But they weren’t alone in showing elevated riffs on the house slipper. Miuccia Prada sent branded leather versions that resembled Tony Soprano’s down Miu Miu’s fall 2024 runway, and Matthieu Blazy designed a pair of leather slipper socks for Bottega Veneta the season before. Bode currently offers slippers for outdoor wear, and Prada, Wales Bonner, JW Anderson and Stòffa all sell men’s styles of their own. New interpretations appeared last month on the runways at Carven and Toteme.

Clockwise from top left: fall 2024 looks from Wales Bonner and JW Anderson, and spring 2025 looks from Carven and Toteme.Credit...Courtesy of the brands

“What I see happening is this arms race between luxury brands to see who can be the most insouciant and take casual luxury to its ultimate conclusion,” says Laura Reilly, the author of the shopping newsletter Magasin. If wearing expensive house slippers outside is likely to raise eyebrows, the appeal for customers is just as clear: These shoes are minimalist and surprisingly elegant. Maybe, they hint, you really did just roll out of the Ritz. “Now that we’ve normalized flip-flops as luxury items,” Reilly says, “the next frontier is an indoor shoe that’s never supposed to be seen by outside eyes.”

Neelam Ahooja, a longtime customer of the Row’s who has purchased the brand’s flip-flops in the past, recently bought a pair of its Frances slippers for $990 and isn’t afraid to wear them around Toronto, where she lives. “I think they’re amazing,” she says, describing them as comfortable and timeless. Made in silk jacquard with a leather sole similar to those of the Row’s other flats, they’re intended for “indoor-outdoor wear,” according to the company’s website. “They could be like a Birkenstock,” Ahooja says. “I treat them in the same way, except that they do work with more of an elevated look.” Now that the weather is cooler, she styles them with socks.

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