Palace Reunites With Stella Artois for a Grand Slam Tennis Collection

With its Summer 2024 roll-out in full swing, London's Palace has just unveiled its latest collaboration -- linking up with Stella Artois, to take inspiration from the great British sport of tennis.

Palace and Stella Artois have a long-standing collaborative relationship, with the duo connecting twice in 2021 for collections that celebrated British pub culture in all its glory. For their latest collection, Palace and Stella Artois continue to shine a light on British excellence, as Stella operates as the official beer partner of Roland-Garros and The Wimbledon Championships.

Combining core silhouettes and accessories for both tennis and beer lovers, the new collection is a classic pub-meets-court mix that delivers performance and style in a tongue-in-cheek manner. The sporting line includes smart blouson match jackets -- hit with embroidered detailing on the arms and logo badge -- while light court jackets, tech polos, and shorts are included with customary Palace x Stella Artois motifs.

Alongside matching caps and socks, Palace x Stella Artois also includes a special co-branded tennis racket and balls by one of the oldest sports equipment providers: Slazenger. Meanwhile, a towel and holdall for kits and beers are welcomed, dropping with a slew of off-court hoodies, T-shirts, and the all-new cult chalice to round things off.

Take a look through the lookbook in the gallery above, and expect the collection to arrive in-store and online June 28, 11 a.m. EDT via the brand's official webstore. The collection will be released in Asia on June 29 11 a.m. JST on the Palace webstore and on the official “Palace_Skateboards” WeChat store on June 29 at 11 a.m. CST.

Click here to view full gallery at Hypebeast