Moab businesses report strong start to tourist season

After some trepidation following post-coronavirus travel slumps, several business owners are reporting a relatively strong start to the 2024 season.

For Chile Pepper Bike Shop, the week of Easter Jeep Safari — which occurred March 23–31 — served as a beneficial jolt to the traditional kickoff of spring tourist season.

“Easter weekend was a great start,” said store manager Phillip Martin. “I would say we were more consistent through March in general.”

Several hoteliers said the same at recent Grand County Travel Council Advisory Board meetings.

“We had an exceptionally busy Jeep Safari/Easter week,” said Brian Hunnings, chair of the board and manager of Red Cliffs Lodge.

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