Travel Business Traveller
Getting creative: African YouTubers and TikTokers search for ways to make it pay
The £2.4bn sector is thriving, says a new report, as online demand grows for authentic cultural content created outside the global north – but there are still challenges
Vlogs by the Nigerian content creator Tayo Aina, on anything from Nigerias japa (emigration) wave and voodoo festivals in Benin, to time with the Afrobeats star Davido or the last hunter-gatherer tri… [+6502 chars]
