Premier League fixtures are being shown live on Amazon Prime this week - but why is this the case?
Why are Premier League games being shown on Amazon Prime?

Why are Premier League games being shown on Amazon Prime?

Why are Premier League games being shown on Amazon Prime?

Why are Premier League games being shown on Amazon Prime?

Why are Premier League games being shown on Amazon Prime?

Why are Premier League games being shown on Amazon Prime?
Why are Premier League games being shown on Amazon Prime?
  • 2019-12-03 18:45:08 10 days ago
  • views: 4,887
  • By: express.co.uk
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Amazon Prime Video is gearing up to show its first batch of Premier League fixtures. Last year, the company purchased a 20-games-a-season package on a three-year contract. The deal saw Amazon break Sky Sports and BT Sport’s stranglehold on live Premier League coverage.

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Amazon’s package also included the exclusive rights for the Boxing Day round of fixtures on and December 26 and 27.

The cost of their deal remains unknown but BT Sport paid £90million for a similar package of 20 games per season.

To watch the games, fans need an Amazon Prime account.

A subscription costs £79 a year or £7.99 a month.

However, the streaming service also offers a 30-day free trial to new customers.

Premier League on Amazon Prime

Premier League: Find out why the action is on Amazon Prime (Image: GETTY)

Premier League on Amazon Prime

Premier League: Find out why the action is on Amazon Prime (Image: AMAZON)

According to BBC Sport, Amazon sees the Premier League deal as a “loss-leader”.

The company have “deliberately” targeted the Christmas period to attract customers to their website during one of their busiest times of the year.

Former Premier League executive chairman Richard Scudamore described Amazon as an "exciting new partner".

However, the deal has not gone down well with the Football Supporters' Federation (FSF).

Premier League on Amazon Prime

Premier League: Find out why the action is on Amazon Prime (Image: GETTY)

Premier League on Amazon Prime

Premier League: Find out why the action is on Amazon Prime (Image: GETTY)

An FSF statement read: "Fans are already of the view that there is too much live football on TV and this announcement concludes a deal that has pushed the number of broadcast games to record levels.

"The main driver for this increase has been the 2016 ruling by Ofcom which has directly led to this increase. Introducing a third broadcaster into the mix just means more subscriptions for fans.

"We are concerned that the number of broadcast games could have a negative effect on attendances by away fans in particular.

"It is vital that more of these television revenues are invested in guaranteeing the participation and contribution of match-goers."

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Why are Premier League games being shown on Amazon Prime?