From the 1970s it was accused of being the exporter of mal bouffe (bad food) to the land of fine dining, blamed for introducing millions

40 years of Le Big Mac: Here's how big France's appetite for McDonald's has grown

40 years of Le Big Mac: Here's how big France's appetite for McDonald's has grown

40 years of Le Big Mac: Here's how big France's appetite for McDonald's has grown

40 years of Le Big Mac: Here's how big France's appetite for McDonald's has grown

40 years of Le Big Mac: Here's how big France's appetite for McDonald's has grown
40 years of Le Big Mac: Here's how big France's appetite for McDonald's has grown
  • 2019-09-17 18:10:06 1 month ago
  • views: 3,407
  • By: thelocal.fr
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From the 1970s it was accused of being the exporter of "mal bouffe" ("bad food") to the land of fine dining, blamed for introducing millions of French people to high-calorie American fast-food.

It was also resisted as a symbol of US economic and cultural imperialism, particularly by leftwingers, in a country that remains suspicious of globalisation -- and more eager than most to defend its own language and culture.

French farmer and one-time presidential candidate Jose Bove built a political career through his opposition to McDonald's which saw him trash a restaurant in the south of France in 1999.

French farmers raided the building site of the McDonald's in Aveyron and demolished it. They had announced their intentions in advance and invited spectators along, offering a Roquefort-tasting at the same time. It was in protest at the Americafication of France

"Roquefort d'abord McDo go home" (Roquefort first, McDo go home) read a slogan daubed on the trashed McDonald's. 

Support for the farmers grew and led to more protests at McDonald's across the country, including some where manure was deposited on the restaurants tills and floor.

The protest outside a McDonald's in Toulouse in 199 saw people turn up with traditional French dishes in protest at the American fastfood giant.

And resistance to the golden arches continues: a mayor on the island of Oleron in western France has famously battled to keep the company out, and the brand is still a favourite target of anti-capitalist protesters during street demonstrations.

And there have also been clashes between McDonald's and the French state at a high level.

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40 years of Le Big Mac: Here's how big France's appetite for McDonald's has grown