Star power outshines state propaganda in the eyes of young Chinese

By: scmp.com 9 months ago
Star power outshines state propaganda in the eyes of young Chinese

When the propaganda film, The Founding of an Army, arrived in Chinese cinemas recently, the reaction wasn’t quite what the ruling Communist Party might have hoped for. Instead of inspiring an outpouring of nationalism and self-sacrifice for the state, it was roundly mocked for trying to lure a younger audience by casting teen idols as revolutionary party leaders. Viewers more used to seeing their idols play love interests in lighthearted soap operas responded to the film by projecting...

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How Star power outshines state propaganda in the eyes of young Chinese
When the propaganda film, The Founding of an Army, arrived in Chinese cinemas recently, the reaction wasn’t quite what the ruling Communist Party might have hoped for. Instead of inspiring an outpouring of nationalism and self-sacrifice for the state, it was roundly mocked for trying to lure a younger audience by casting teen idols as revolutionary party leaders. Viewers more used to seeing their idols play love interests in lighthearted soap operas responded to the film by projecting...StarpoweroutshinesstatepropagandaeyesyoungChinese