Win or Lose, Prada Is Forever the America's Cup Champ

Prada's America's Cup sneaker is evolving in line with the Milanese luxury label's performance in the 2024 America's Cup yacht racing event.

By: Highsnobiety

Sep 12 2024
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Win or Lose, Prada Is Forever the America's Cup Champ — Win or Lose, Prada Is Forever

Prada is the America's Cup. Pole position or not, no other company is nearly as singularly intertwined with the art of high-speed sailing as Prada.
As Prada's Luna Rossa racing team surges towards t… [+3084 chars]

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