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New Era for Superyacht Companies: MarineMax Launches Superyacht Division (SYD)

Since becoming the largest superyacht services company in the world, through the combination acquisitions of Fraser Yachts, Northrop & Johnson, Fairport Yacht Management, SuperYacht Management (SYM), and Atalanta Golden Yachts, the group has assesse

By: Easy Branches Marine

  • Jun 11 2024
  • 54
New Era for Superyacht Companies: MarineMax Launches Superyacht Division (SYD)
New Era for Superyacht Compani

MarineMax (HZO) is delighted to announce an important change within the MarineMax Group of companies.  

Since becoming the largest superyacht services company in the world, through the combination acquisitions of  Fraser Yachts, Northrop & Johnson, Fairport Yacht Management, SuperYacht Management (SYM), and Atalanta Golden Yachts, the group has assessed how best to integrate and combine functional areas to make the overall group stronger, improve the experience and opportunities for the team members and to enhance the client offering across the board, while maintaining the culture and independency of the brands.
We are now excited to announce the creation of a new division within MarineMax, to be called the “Superyacht Division” (SYD). This new division will combine the back-office functions for the company’s Superyacht brands into one global support structure.  HR, Accounting, Finance, Legal & Compliance, Martech, Video & Image Production, Business Intelligence and Technology will now all fall under one “roof”, integrating the backend of each brand into one international organization, without changing the DNA of our well-established, individual brands. 
To lead this new organization, we are also delighted to announce the appointment of Daniel Ziriakus to Group Chief Operating Officer and Executive Vice President, and the appointment of Alessandra Nenci to Group Chief Financial Officer and Executive Vice President. 
Chuck Cashman, Chief Revenue Officer of MarineMax, stated, "The creation of the Superyacht Division represents a pivotal moment for MarineMax. With Daniel and Alessandra at the helm, we are confident in our ability to deliver unparalleled service and support to our clients. This new structure will not only enhance operational efficiency but also reinforce our commitment to maintaining the unique identities of our esteemed brands while offering an elevated customer experience. Equipping our team with best-in-class tools guarantees superior marketing, cutting-edge technology, and exceptional support."
Before taking on his position as Group Chief Operating Officer, Daniel Ziriakus has spent the past 18 years building and restructuring global yacht brokerage houses from a marketing perspective - first Fraser Yachts in 2007, then Camper & Nicholson’s International in 2012. For the past decade he has been overseeing Northrop & Johnson’s expansion to become the largest US superyacht brokerage house. During his time as first, COO, and then President & Chief Operating Officer, Northrop & Johnson has produced double-digit growth revenue year-on-year while growing the workforce to 230+ individuals across the globe.  Daniel has been integral in revitalizing the Northrop & Johnson brand and reorganizing the marketing and sales departments, re-engineering the global infrastructure and heavily focusing on technology and data to deliver unprecedented growth in the superyacht brokerage industry. As one of the industry’s most dynamic leaders, Daniel is set to elevate the status quo with the Superyacht Division (SYD).  
Alessandra Nenci joined Fraser Yachts in 2013 and became Chief Financial Officer in 2017. With an international career in corporate finance and M&A, working across various sectors and countries, Alessandra’s background and wealth of experience has been vast both on the financial and legal domain. Her experience in the yachting industry started in 2006 with the Perini Group, then Gruppo Baglietto and continued with Heesen Yachts until joining Fraser Yachts under the Azimut-Benetti ownership. In her career in the yachting industry Alessandra has had the privilege to work closely with the founders and leaders of primary shipyards and iconic brands and develop an understanding of production processes and product. In her 11 years at Fraser Alessandra has, positively impacted organizational growth and transformation under MarineMax ownership.  Her contributions are recognized for comprehensive industry knowledge, professionalism and accountability. 
Together, Alessandra and Daniel will lead the Superyacht Division to provide best in class technology and support services for the full suite of companies in the portfolio. Focusing on the talents of some of the most experienced industry professionals, the Superyacht Division will be able to provide clients an elevated customer experience in all service areas.  


MarineMax (HZO) announces the establishment of the MarineMax Superyacht Division (SYD) today.



As the world’s largest lifestyle retailer of recreational boats and yachts, as well as yacht concierge and superyacht services, MarineMax (NYSE: HZO) is United by Water. We have over 130 locations worldwide, including 83 dealerships and 66 marina and storage facilities. Our integrated business includes IGY Marinas, which operates luxury marinas in yachting and sport fishing destinations around the world; Fraser Yachts Group and Northrop & Johnson, leading superyacht brokerage and luxury yacht services companies; Cruisers Yachts, one of the world’s premier manufacturers of premium sport yachts and motor yachts; and Intrepid Powerboats, a premier manufacturer of powerboats. To enhance and simplify the customer experience, we provide financing and insurance services as well as leading digital technology products that connect boaters to a network of preferred marinas, dealers, and marine professionals through Boatyard and Boatzon. In addition, we operate MarineMax Vacations in Tortola, British Virgin Islands, which offers our charter vacation guests the luxury boating adventures of a lifetime. Land comprises 29% of the earth’s surface. We’re focused on the other 71%. Learn more at www.marinemax.com.


Celebrating over 75 years of client service, Fraser is the longest serving full-service yacht brokerage house in the world. Handling a client portfolio of yachts worth over 5.8 billion dollars and specializing in yachts above 80’ (24m), Fraser’s team of over 200 specialists in 19 offices, speaking over 24 languages, expertly guides clients in search of highly personalized luxury yacht vacations or those seeking to enjoy the benefits of owning their own yacht. The company also provides in-depth client guidance and support for new construction, refit management, yacht management (over 60 dedicated experts including operational, technical, safety and financial), charter yacht management (including yacht marketing, charter program management and revenue reporting) and crew placement through its dedicated recruitment arm: The Crew Network. Step Aboard Another World with Fraser Yachts.


Since 1949, Northrop & Johnson, a member of the MarineMax family, has offered extraordinary yachting experiences. From yacht sales and purchase to yacht charter and charter marketing to yacht management of the world’s most impressive luxury vessels, and expert crew placement services, Northrop & Johnson offers a total-service approach. Northrop & Johnson is proud to serve clients around the world with locations in all major yachting hubs around the globe. Their industry-leading record of yacht sales, growing charter fleet, and global expansion are a testament to their extraordinary team of industry experts.

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