Majesty Superyacht's New Look

The model features a number of shipyard firsts including the first Gulf Craft model to feature both exterior and interior design by Phathom, a master suite with jacuzzi view, a feature staircases topped by a skylounge skylight, and a remarkable si

By: Easy Branches Team

Mar 27 2024
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STYLE • CULTURE • CARS • YACHTS • PROPERTIES • BUSINESS

Sales-Focused Fashion Industry Turns to Beauty

On the back of creative directors stepping down and an impending economic downturn, fashion brands turn to the economics of “lipstick effect” to overcome a potential slump in sales.

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Claire Choisne on Boucheron's Dazzling Designs

Boucheron’s creative director shares the challenges of what high jewellery could be with The Power of Couture, the Maison’s latest Histoire de Style collection.

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Majesty Superyacht's New Look

Going Behind IWC Schaffhausen’s Watchmaking Facility

CEO Christoph Herr-Granger takes LUXUO into a horological world of Swiss manufacturing, shining a spotlight on the technicians, engineers, watchmakers and craftspeople behind
IWC Schaffhausen.

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Stars of 2024's Electric Vehicle Race

From the futuristic Kia EV9 Electric GT-Line to the driving dynamics of the BMW i5 eDrive40, LUXUO lists a selection of electric vehicle models that cater to drivers seeking speed, performance, style and sustainability.

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Why Alcohol Brands are Venturing To Lifestyle Marketing

How does alcohol market the "taste of liquid gold"? From Martell to The Macallan, LUXUO examines how alcohol brands move toward the lifestyle sector — signalling a shift in consumer behaviour.

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