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Lifestyle Fashion

Considerations for Fashion Retailers

If you've always been a lover of fashion, it's more than a hobby for you. Because of the passion you have for it, it's a great idea to consider a full-fledged business. This is especially true since the internet has opened so many opportunities and a

By: Easy Branches Team

  • Dec 09 2019
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Considerations for Fashion Retailers

If you've always been a lover of fashion, it's more than a hobby for you. Because of the passion you have for it, it's a great idea to consider a full-fledged business. This is especially true since the internet has opened so many opportunities and avenues for countless people. Whether you'd prefer to sell lingerie, men's golf shoes or graphic t-shirts, there's room for all types of niches within the marketplace. While it's good to pay attention to trends and lucrative opportunities, you don't want to leave your passion behind. If you're not passionate about selling dresses for toddler girls, don't do it. But, if you'd like to open a small business as a fashion retailer, there are a few considerations you'll want to take note of.



Wholesale Purchasing 
There are tons of companies that host large conferences, fairs and expos. When you travel to these events, you'll have the opportunity to meet many vendors. The vendors will all set up their booths with the latest trends they have to offer. As you travel through the expos, you can get a better idea of the vendors you'd prefer to work with. As you find the vendors that work for you, you can purchase a ton of their merchandise at a wholesale rate. You'll be able to sell it on your website and in your brick-and-mortar shop at a marked-up rate. This is essential for fashion retailers who would like to make a profit. Truthfully, most retailers don't share who their vendors are. This is like sharing your secret sauce. So, when you find a wholesale vendor you truly love, hold on for dear life. 

Reselling 
Reselling continues to grow as a booming industry. Not only is it amazing for the environment (reusing clothing), but it's great for people who would like to start small. You can use many reselling platforms like eBay or Poshmark. Once you've created an account, you can begin to upload photos of the various items you have for sale. One of the most important components of reselling is the sourcing process. You'll have to find places where you can find items at a discounted rate. Visit thrift stores to source items. As you find an item, look up the comparisons with the use of your smartphone. If it seems like a profitable item, purchase it. It's also a wise idea to visit thrift stores on the days they have lots of sales. Many thrift stores have at least one or two days every week where they have marked-down items. As you find the right items, make sure that you try to spruce them up by steaming or cleaning off any debris. Take great photos so that you can entice people to purchase. Once you have people who are interested in purchasing your items, be professional about shipping those items out in a timely fashion. 

Dropshipping 
Dropshipping is an incredibly effective option for a small business owner who wants to maintain a level of flexibility. If you know you'd like to run a business without committing to a specific location, dropshipping is a great option to consider. You'll be able to run the whole effort from your laptop when it's connected to WiFi. The key is to find the right vendors who can work with you to create the product you want to put your name behind. It might take some time to construct the right product to put on the market. If you're selling waist trainers, you'll want to test the different waist trainers. Play around with the colors, logos and sizes to customize your brand's product. Once you do this, you'll be able to proudly sell a product that truly reflects you and your input. 

Marketing 
If you want to make sure your company becomes successful, it's always important to develop a strong marketing plan. Use a combination of offline and online marketing strategies. Purchase radio time that can redirect people to your store location or your website. Invest in billboards. Invest in Facebook ads. Develop a strong social media presence on one or two of the popular platforms. As your company continues to grow, you'll want to make sure you reinvest a certain amount of money back into the marketing and advertising efforts in order to achieve sustainable success. 

Employees and Team Building 
In consideration of sustainability, don't forget the importance of employees and building a team. You can't run the entire effort on your own. While it might work at first, you're going to need people to help you increase your visibility, effectiveness and profitability. Start small at first. Hire someone to take care of your marketing and branding. This person can be a contractor that you hire as needed. If you're a reseller, hire someone who can manage the steaming process for all of your inventory. As you slowly build up your team, you'll be able to develop a well-oiled machine to fulfill your dreams of becoming a successful fashion retailer.



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