The Ford Mustang is about as iconic as a car can get – and its galloping steed badge embodies the car’s persona. We’ll Ford is letting Facebook users customize their own Mustang badge with colors, shapes, and any combination of therein on the automaker’s Mustang Facebook fan page.
For most people, the experience is a creative one that ends in a sharable design that will undoubtedly spur grass-roots marketing through social media shares. But for a select 1,000 participants, Ford will transform their design into an actual Mustang emblem that they can then install on their 2015 or newer Ford Mustang.
Continue reading for more information.Marketing Through Customer-Created Art "They can share their design with social media friends while subconsciously glowing about their love for all things Mustang."
The artsy move offers several benefits. First, it allows Mustang fans a chance to show off their creativity on a familiar canvas. They can share their design with social media friends while subconsciously glowing about their love for all things Mustang. Better yet, they can order merchandise with their personalized Mustang badge like coffee mugs, phone cases, decals, clothing, and prints.
For the most hard-core Mustang fans, they can order their custom Mustang badge for their 2015 or newer ‘Stang. Impressively, Ford isn’t charging an exorbitant amount for the service – only $68.75 through a third-party supplier called Zazzle.
Second, that familiar canvas will then subliminally be marking to everyone seeing it, making the prancing pony evermore ingrained into their minds. Market penetration could be rather impressive."Ford says it will even feature some design on billboards in major cities across America"
For Ford, the automaker reserves the right to use any design it chooses on official marketing materials. Ford says it will even feature some design on billboards in major cities across America. In other words, Ford is encouraging its Facebook user to do its artistic and marketing work for it.
Of course, that’s about the most negative way to view the campaign. Most will have innocent fun creating their Mustang badge and enjoy the online social interaction with their friends. No harm, no foul.
If you’d like to create your own Ford Mustang emblem, check out the official Mustang Facebook page to get started.ReferencesFord Mustang
Read our full review on the 2018 Ford Mustang.
Read our full review on the 2016 Ford Mustang.
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