Digital marketing has changed the market massively. Small, home-based businesses can now compete with larger corporations for the same market segment; more importantly, those small businesses can rely on digital marketing to successfully win customers. It is not about promoting products and services either. Digital marketing can be used to promote your personal brand and expand your online reach.
There are more digital marketing instruments to use as well. Aside from search engine optimization (SEO) and newsletters, you now have social media, native ads, influencer marketing, and a wide range of campaigns to run. Using these instruments in an integrated way is how you can succeed in a competitive market. Before you start your own campaign, here are the four things you need to know about 360 digital marketing.
It’s All Data-Driven
Digital marketing is more effective when every decision you make is based on data. Data-driven digital marketing is how you achieve great results and high return on investment or ROI. Gathering insights and understanding your target audience are critical steps that every digital marketing campaign should begin with.
The more you understand your target audience, the more you can fine-tune your campaign to reach them. Details such as the key phrases you use to communicate your message, how you target your ads, and the social media platforms to use in order to reach the right viewers will define the success of your campaign.
As mentioned before, digital marketing really levels the playing field. One of the reasons why small businesses can now compete with the big boys is because digital marketing can be utilized without breaking the bank.
It is all about balancing between time and money; you can invest more time to save money, or choose to invest more money to save time. When producing quality content for the audience, for instance, you can write your own content (to save money) or hire professionals to do it for you (and save time).
It is called 360 digital marketing for a reason. Rather than using each marketing instrument separately, you want to start thinking in an integrated, comprehensive way as you formulate the right marketing campaign for your brand or website.
“How Do Search Engine Optimization and Social Media Marketing Work Together?” by Snap Agency is a good article to read if you want to understand how different digital marketing instruments can support each other and produce greater impacts.
Last but certainly not least, you must never forget the importance of evaluation when running digital marketing campaigns. In the case of 360 digital marketing, that evaluation must also review how each instrument performs and how they can be improved to better support the campaign as a whole.
Digital marketing is an ongoing process. The results of your campaign evaluation are insights that you can use to improve future campaigns. The more you refine your marketing approach, the closer you will get to the audience, and the better results you can produce in return. With these four things in mind, you too can utilize digital marketing in a holistic way.