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Dragons Den announces new addition to BBC show in panel shake-up

The new series of Dragons Den, which is due to air in January, will see a host of budding entrepreneurs hoping to find investment deals and a new mentor.


  • Jan 07 2025
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Dragons Den announces new addition to BBC show in panel shake-up
Dragons Den announces new addi

Joe Wicks BBC Dragons' Den

Joe Wicks has done the panel as a guest (Image: BBC/Instagram)

The BBC has shared its first images of Joe Wicks as a guest Dragon on the upcoming series of Dragons' Den. 

The fitness coach and author will be joining Peter Jones, Sara Davies, Steven Bartlett, Deborah Meadan, and Touker Suleyman as a guest for the opening episode of the new series.

Deborah reposted an image of the group on Instagram, penning: "Just 4 days to go and we are back and we have an interloper!! Actually a very welcome one @thebodycoach brings a really refreshing approach and expertise into Dragons Den.

"It's one of the reasons I LOVE Dragons Den so much, I get to learn from fellow dragons and entrepreneurs....It's a cracking start to the New season so it is definitely not one to be missed!! Thursday Jan 9th 9pm #DragonsDen." [sic]

Joe, otherwise known as The Body Coach, is best known for being a nutrition enthusiast and found fame through his best-selling cookbooks, such as Lean in 15.

During the Coronavirus lockdown, he garnered further success with his daily live streams of 'PE with Joe'. This led to him setting a world record in March for the most people accessing an exercise live stream.

This is not the first time that a guest has appeared on Dragons' Den, as former footballer Gary Neville joined the panel during several episodes last year.

Away from his playing career, Neville co-owns Salford City, a production company, and two hotels.

He started his property development whilst he was still playing football and it is now worth around £20 million.

The new series of Dragons' Den, which is due to air on Thursday 9 January, will see a host of budding entrepreneurs hoping to find investment deals and a new mentor.

The BBC show was first broadcasted in 2005 and has seen a number of successful products come out of the investment programme.

Deborah Meadan first appeared as a Dragon in 2006 and has made millions from family holiday businesses and leisure and retail businesses.

Dragons' Den returns to BBC One on Thursday 9 January.

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