Bimma Williams' Collab x Lab videos have become appointment viewing for sneaker aficionados since it was launched towards the top of the year, and now Williams is putting a bow on the series' 2024 output with a new Collab of the Year video. "Forget the celebrity fluff and the brand-sponsored lists," said Bimma. "This is for [sneaker lovers] who want honest commentary about the collabs that shaped 2024."
The video features insights from other creators in the sneaker sphere, ranging from Kustoo to Tamara Dhia and the trio behind the Sneaky Leak podcast. The list's honorees — and overall ranking — draw from what Bimma calls his "COLLAB CRITERIA" to ensure an unbiased selection process.
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