Jordan Bowen and Luca Marchetto's JORDANLUCA embraces fashion erotica at every turn, commenting on unrealistic societal norms on the runway. While kinks and gimmicks have become its trademark, JORDANLUCA's latest offering never reached the toilet, dropping its viral pee-stained denim from Fall/Winter 2023.
While the design has already sold out on multiple platforms, JORDANLUCA has tumbled fashion communities with its interpretation of the "fetishized capitalist state." JORDANLUCA's FW23 collection was unveiled at Milan Fashion Week early last year, remarking hypermasculine stereotypes across dramatized officewear, deconstructed paneling, and...pee-stained jeans.
JORDANLUCA's soiled denim boasts a slim leg tapered at the ankles, with a discolored wash and darkened urine stains around the zipper. Inspired by the contradicting nature of capitalist consumer culture, JORDANLUCA's spotted denim observes cannibalistic financial systems that never slow down — even for the bathroom.
Take a closer look at JORDANLUCA's FW23 pee-stained jeans in the gallery above. They are available at select stockists for £635 GBP (approximately $800 USD).
Click here to view full gallery at Hypebeast
