Merci Paris Goes in on the Erewhon Merch Craze With New Apparel Collaboration

Independent French retailer Merci Paris is importing the American Erewhon supermarket experience. This year saw some of the craziest celebrity smoothie collaborations from the supermarket creating a crossover cultural moment that led to an array of apparel collections including the grocery-ready Balenciaga x Erewhon collaboration and capsule with Cactus Plant Flea Market. Erewhon has also dropped their own Winter 2024 foodie-inspired collection before the year-end.

With 2025 coming in hot, Erewhon is starting the year right with the release of a new collaborative capsule, this time with Parisian retailer Merci. The collaborative collection focuses on a set of washed-out everyday co-branded staples that include everything from hoodies, quarter zips, t-shirts, tote-bags and various colors of beanies. Keeping it simple, the apparel pieces feature Merci's bold red moniker sitting on top of Erewhon's branded text on the left chest. Most of its pieces also feature a co-branded Erewhon four-leaf clover featuring the Merci moniker to add another detailed touch to the collab.

The collection hits the Merci Paris store on January 9 for your Erewhon run in France.

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