Louis Vuitton Announces Immersive Video Game To Celebrate Discord Anniversary

Louis Vuitton is offering an immersive video game experience to celebrate the first anniversary of its presence on Discord. From November 26-30, "Enigma" starring the brand's mascot Vivienne will guide players with daily riddles, inviting them into a gamified adventure. Each day participants will be tasked with deciphering the daily clues with strategic thinking and teamwork to find Vivienne.

Since its launch one year ago, Louis Vuitton has used its Discord channel as an extension of a wider initiative to innovate in the digital sphere, serving as a forum for sharing expertise and engaging with its community through education and conversation. The server has also hosted its Web3-geared initiatives, offering exclusive content to NFT holders.

Over recent years, Louis Vuitton has increasingly embedded itself in the virtual realm from the 2021 launch of LOUIS THE GAME, which celebrated its founder, to Pharrell's first collections for the House which featured a pixelated iteration of Louis Vuitton's signature checker print.

Registration is available on Louis Vuitton's Discord server today and the game's solution will be unveiled on December 1.

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