British Airways CEO Refuses to Apologize for Cutting Free Food -

British Airways CEO Refuses to Apologize for Cutting Free Food

Credit: skift.com

  • Dec 07 2017 13:05About: 5 days ago
  • 5 views

British Airways

British Airways recently started charging short-haul passengers for food. It sells items provided by retailer Marks & Spencer. British Airways



Skift Take: Some travelers have unusually high expectations of British Airways. Many want the cheapest fares and free food. But airlines have proven you can't have both. If British Airways passengers want deals, they probably need to forgo free snacks.

— Brian Sumers

British Airways Chief Executive Officer Alex Cruz defended his decision to start charging for food on short-haul routes, saying the measure was necessary in order to compete in an environment of falling ticket prices.

“Given some of the fares in the marketplace, we make no apology for making ourselves more efficient in various ways so we can consistently compete effectively,” Cruz said Wednesday in London. He added that BA remains, “and always will be,” a premium airline.

The unit of IAG SA scrapped free meals on European flights in January, inviting passengers to buy onboard snacks and sandwiches from Marks & Spencer Group Plc. Cruz, who moved from discount unit Vueling in 2016, has also overhauled BA’s loyalty program and come under fire for planning to board passengers in the same class according to how much they paid. The carrier is seeking to compete with network peers Air France-KLM Group and Deutsche Lufthansa AG and fend off discount specialists including Ryanair Holdings Plc.

Questioned at the London Aviation Club by former BA Concorde pilot John Hutchinson, who labeled the change of food policy a “complete disaster,” Cruz insisted that the switch provides customers with more choice and significantly better quality.

The CEO, who reports to IAG chief Willie Walsh, has also instituted a redundancy program and restructured BA’s pension plans. At the same time he is overhauling the Club World business-class offering and spending $4.5 billion on 72 new aircraft due in the next five years.

©2017 Bloomberg L.P.

This article was written by Benjamin Katz from Bloomberg and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.



Follow Us on Twitter

Some travelers have unusually high expectations British Airways. Many want cheapest fares free food. airlines proven cant both. Airways passengers deals they probably need forgo snacks. -Brian Sumers

Related stories with British Airways CEO Refuses to Apologize for Cutting Free Food

Qatar signs on to buy 12 Rafale fighter jets from France -World News
Qatar signs on to buy 12 Rafale fighter jets from France 5 days ago
DOHA, Qatar — Qatar’s ruling emir and French President Emmanuel Macron signed 12 billion euros ($14 billion) in deals during the French president’s visit to Doha on Thursday, including the purchase of 12 French-made Dassault Rafale fight
Oil and gas investors are avoiding Alberta, all because of government policies -World News
Oil and gas investors are avoiding Alberta, all because of government policies 5 days ago
Kenneth P. Green and Ashley Stedman: The province continues to languish near the bottom of investment attractiveness
California wind, and fire danger, hits unprecedented high -World News
California wind, and fire danger, hits unprecedented high 5 days ago
VENTURA, Calif. — Southern California has felt yellow wind, orange wind, and red wind. But never purple wind. Until now. The colour-coded system showing the expected strength of the winds driving the region’s fierce wildfires has reached uncha
GE plans to slash 12,000 jobs, almost 20% of its power division’s workforce, sources say -World News
GE plans to slash 12,000 jobs, almost 20% of its power division’s workforce, sources say 5 days ago
GE is also chopping capital expenditures and R&D spending as it grapples with a sharp downturn in gas and coal-power markets
1967 Toyota 2000GT -World News
1967 Toyota 2000GT 5 days ago
If we’re being honest here at Coolector HQ, Toyota probably aren’t the first car manufacturer that spring to mind when you think of luxury...
Lloyds sells London headquarters to Chinese firm in lease-back deal -World News
Lloyds sells London headquarters to Chinese firm in lease-back deal 5 days ago
LONDON (Reuters) - Lloyds Banking Group said it has sold its London headquarters to a Chinese property investment company for an undisclosed price.
GE to cut 1,100 power business jobs in Britain -World News
GE to cut 1,100 power business jobs in Britain 5 days ago
LONDON (Reuters) - General Electric Co plans to cut around 1,100 jobs or 6 percent of its workforce across its power business in Britain following a significant deterioration in its markets, it said on Thursday.
Motor racing-Hamilton tops poll of Formula One bosses -World News
Motor racing-Hamilton tops poll of Formula One bosses 5 days ago
Formula One team bosses have voted Lewis Hamilton as the sport's top driver for the fourth year in a row but Mercedes team mate Valtteri Bottas slipped to 10th place in the rankings.
Mark Ingram expected to play Thursday night -World News
Mark Ingram expected to play Thursday night 5 days ago
The Saints listed running back Mark Ingram as questionable to play on Thursday night because of the toe injury that kept him from practicing all week, which left open the possibility that their 1-2 punch out of the backfield would be down to just rookie A
The Tao of Luke: A coaching style built by championship mentors -World News
The Tao of Luke: A coaching style built by championship mentors 5 days ago
A pinch of Bill Walton. A dash of Phil Jackson. A splash of Steve Kerr. Mix it all up, and you have the recipe for Luke Walton, NBA coach. But will the final product be enough to bring a title back to Los Angeles?
Freelance Congressman, not well-versed in Hindi: Aiyar crafts careful apology to Modi for neech remark -World News
Freelance Congressman, not well-versed in Hindi: Aiyar crafts careful apology to Modi for neech remark 5 days ago
Mani Shankar Aiyar said the word "neech" has many connotations and he never intended to comment on the Prime Minister's caste.
Never let the Negativity to Steal our Contentment Away in Life -World News
Never let the Negativity to Steal our Contentment Away in Life 5 days ago
  Never let the Negativity to Steal our Contentment Away If we are satisfied with something which can give