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How AI Is Connecting Consumers to Brands - World News
How AI Is Connecting Consumers to Brands 12 days ago
Marc Blanchard (Global Head Experience Design, Havas Worldwide) and Carolyn Calzavara (Program Director Watson & IBM Cloud, IBM Watson) spoke about their partnership at Social Media Week Chicago. The post How AI Is Connecting Consumers to Brands app
Why Marketers Know Nothing About Consumers -World News
Why Marketers Know Nothing About Consumers 12 days ago
Marcus Collins (SVP of Social Engagement, Doner Advertising) discusses the paradox of data-driven insights at Social Media Week Chicago. The post Why Marketers Know Nothing About Consumers appeared first on Social Media Week.
Crowdtap CEO: Branding Is Dead And ‘Gramming Killed It -World News
Crowdtap CEO: Branding Is Dead And ‘Gramming Killed It 12 days ago
Matt Britton (Chief Executive Officer, Crowdtap) on why the growing domination of Facebook, Google, and Amazon is redefining the role and importance of brands in American culture. The post Crowdtap CEO: Branding Is Dead And ‘Gramming Killed It appea
Overheard At Social Media Week Chicago: Day 2 -World News
Overheard At Social Media Week Chicago: Day 2 12 days ago
Browse select soundbites from our second day of programming at Social Media Week Chicago. The post Overheard At Social Media Week Chicago: Day 2 appeared first on Social Media Week.
4C Shares Their Best Marketing Practices for an Evolving Media Landscape -World News
4C Shares Their Best Marketing Practices for an Evolving Media Landscape 12 days ago
At #SMWCHICAGO, Aaron Goldman (CMO, 4C) explored the ever-changing nature of social media channels and shared best practices from leading marketers. The post 4C Shares Their Best Marketing Practices for an Evolving Media Landscape appeared first on Social
Pinterest Revives QR Codes, Linking IRL Products To Digital Boards -World News
Pinterest Revives QR Codes, Linking IRL Products To Digital Boards 12 days ago
The newest functionality employs the camera within the Pinterest app to scan codes. The post Pinterest Revives QR Codes, Linking IRL Products To Digital Boards appeared first on Social Media Week.
Why Your Brand Is Failing At Social Media -World News
Why Your Brand Is Failing At Social Media 12 days ago
Jason Peterson (Chairman and Chief Creative Officer, Havas) kicked off Wednesday of Social Media Week Chicago with a discussion on why your social media probably sucks. The post Why Your Brand Is Failing At Social Media appeared first on Social Media Week
How Morton Salt Transformed Their 170-Year-Old Brand -World News
How Morton Salt Transformed Their 170-Year-Old Brand 12 days ago
Morton Salt reinvigorated its 170-year-old brand with a well-received music video featuring OK Go, which is just the beginning of the company’s plan to enhance the company’s recognizability and favorability. The post How Morton Salt Transformed Their
Overheard At Social Media Week Chicago: Day 3 -World News
Overheard At Social Media Week Chicago: Day 3 12 days ago
Browse select soundbites from our third day of programming at Social Media Week Chicago. The post Overheard At Social Media Week Chicago: Day 3 appeared first on Social Media Week.
AI Technology Is Disrupting the Hospitality Industry -World News
AI Technology Is Disrupting the Hospitality Industry 12 days ago
R/GA spoke at Social Media Week Chicago about AI technology and how it has become a disruptor in many industries, particularly the hotel/hospitality industry. The post AI Technology Is Disrupting the Hospitality Industry appeared first on Social Media Wee
Why Brand Authenticity Matters More Than Ever (Even If People Are Tired Of Talking About It) -World News
Why Brand Authenticity Matters More Than Ever (Even If People Are Tired Of Talking About It) 12 days ago
More than a catchy buzzword, brand authenticity can drive real business impact. Learn how in our recapped insights from Wunderman and RXBAR. The post Why Brand Authenticity Matters More Than Ever (Even If People Are Tired Of Talking About It) appeared fir
Exclusive Interview: How Chicago Startup RXBAR Built A Global, No-BS Brand -World News
Exclusive Interview: How Chicago Startup RXBAR Built A Global, No-BS Brand 12 days ago
Social Media Week welcomes RXBAR CEO Peter Rahal in his first public talk since selling to Kellogg. The post Exclusive Interview: How Chicago Startup RXBAR Built A Global, No-BS Brand appeared first on Social Media Week.
How To Get Your Midwestern Startup Noticed -World News
How To Get Your Midwestern Startup Noticed 12 days ago
John Biggs (Editor-At-Large, TechCrunch) spoke at Social Media Week Chicago on how to get Midwest startups noticed. The post How To Get Your Midwestern Startup Noticed appeared first on Social Media Week.
Steal These Secrets To Influencer Marketing Success -World News
Steal These Secrets To Influencer Marketing Success 12 days ago
What are the keys to a successful influencer marketing campaign? We asked two experts to share their best practices for driving earned media at scale. The post Steal These Secrets To Influencer Marketing Success appeared first on Social Media Week.
How National Geographic Became The #1 Brand In Social Media -World News
How National Geographic Became The #1 Brand In Social Media 12 days ago
Adam Quinn (VP of Digital) shares insights and perspectives on how National Geographic maintains their position as one of the most relevant and inspiring brands in social media. The post How National Geographic Became The #1 Brand In Social Media appeared
Pinterest, Brands, And The Future of Visual Discovery [STATS] -World News
Pinterest, Brands, And The Future of Visual Discovery [STATS] 12 days ago
Pinterest exec Arthur Sevilla took the stage at Social Media Week Chicago to share why marketers should pay attention to the platform's recent strides in visual search. The post Pinterest, Brands, And The Future of Visual Discovery [STATS] appeared first
How To Think Beyond The Hashtag To Make Your Offline Event Go Viral -World News
How To Think Beyond The Hashtag To Make Your Offline Event Go Viral 12 days ago
Lia Haberman of LIVESTRONG.COM discusses how to leverage IRL events in order to make an impact in the digital space. The post How To Think Beyond The Hashtag To Make Your Offline Event Go Viral appeared first on Social Media Week.
Why Phone Call Analytics Can Optimize Your Facebook Ad ROI -World News
Why Phone Call Analytics Can Optimize Your Facebook Ad ROI 12 days ago
At #SMWCHICAGO, Dialogtech showed attendees how well Facebook ads can influence and generate phone call conversions, improve ROI, and acquire more customers. The post Why Phone Call Analytics Can Optimize Your Facebook Ad ROI appeared first on Social Medi
Facebook Just Rolled Out An App Exclusively For Video Content Creators -World News
Facebook Just Rolled Out An App Exclusively For Video Content Creators 12 days ago
Creator for iOS and Android lets anyone take charge of their video streams and engagement. The post Facebook Just Rolled Out An App Exclusively For Video Content Creators appeared first on Social Media Week.
Thank You Social Media Week Chicago! -World News
Thank You Social Media Week Chicago! 12 days ago
Thank you for making November's edition of Social Media Week one to remember. The post Thank You Social Media Week Chicago! appeared first on Social Media Week.
Why Marketing Automation Is The Future of Digital For Brands -World News
Why Marketing Automation Is The Future of Digital For Brands 12 days ago
Many of your marketing operations can be automated effectively. The post Why Marketing Automation Is The Future of Digital For Brands appeared first on Social Media Week.
Here’s The No. 1 Reason Why Brands Are Winning On Pinterest -World News
Here’s The No. 1 Reason Why Brands Are Winning On Pinterest 12 days ago
At Social Media Week Chicago, Creative Strategist Jason Wire shared the five best practices that brands on Pinterest can't live without. The post Here’s The No. 1 Reason Why Brands Are Winning On Pinterest appeared first on Social Media Week.
For Tamron Hall, Empowering Women Starts With Uniting Women From All Walks of Life -World News
For Tamron Hall, Empowering Women Starts With Uniting Women From All Walks of Life 12 days ago
Award-winning journalist Tamron Hall sits down with Paul Kontonis (CMO, WHOSAY) for a discussion on empowering women through social media, how she connects with and engages fans and what she looks for when partnering with brands. The post For Tamron Hall,
Why Customer Reviews Can Help Drive Sales Success -World News
Why Customer Reviews Can Help Drive Sales Success 12 days ago
Sales are a crucial aspect of every business yet, particularly for retailers in the online community. As a customer, one of the key influencers to whether you choose to buy or not to buy depends on the product reviews and if they have any. Companies fear
Be Found! How To Use Yelp Marketing To Promote Your Business -World News
Be Found! How To Use Yelp Marketing To Promote Your Business 12 days ago
Yelp is becoming increasingly competitive as a playground for local and international businesses alike. The post Be Found! How To Use Yelp Marketing To Promote Your Business appeared first on Social Media Week.