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When beauty is in the eye of the (robo)beholder

By: 11 months ago
When beauty is in the eye of the (robo)beholder

Beauty.AI saw a lucrative problem and tried solving via algorithms. It ended poorly.

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For over a year, I worked as a beauty editor, writing and researching about the products, trends, and people that make us want to look a certain way. And as research for many of the stories I wrote, I consulted with dermatologists, plastic surgeons, makeup artists, aestheticians, and more trying to answer a simple question—how can I make myself more conventionally attractive?

“Beauty is confidence,” they’d always say, prefacing the real answer. Inevitably, these experts would eventually tell me that you feel more confident, and thus more beautiful, when you look blemish- and wrinkle-free. (Pending on the product they were promoting, this could also incorporate being tanner, or more contoured, or thinner, or paler, or less made up, or curvier, etc.) Regardless of respondents’ different aesthetic tastes, everyone seemed to agree—younger is more beautiful. Beauty was about anti-aging.

Naturally, the problem here is the premise. What is beauty beyond someone else defining it? For as long as humanity’s obsession with the term has existed, we’ve equally known about its subjective nature. After all, “beauty is in the eye of the beholder” is merely a cliché that posits that exact subjectivity of attractiveness.