AT&T is hoping that promotions can keep bringing in new subscribers for the DirecTV Now live-streaming television service. The telecoms giant recently announced that, for a limited time, customers can receive a full year of HBO for no additional cost if they sign up for one of DirecTV Now’s two pricier subscription tiers. That means savings of $60 for the full year--HBO usually costs an extra $5 per month for DirecTV Now subscribers. The catch? It only applies to either the Go Big chan...
T-Mobile said it would let customers on its unlimited data plans use 7% more data per month before hitting slower download speeds, as the battle to attract mobile phone subscribers remains heated. T-Mobile customers on the carrier’s unlimited plan, which starts at $70 for one line, can use 30 GB of data per month, up from 28 GB previously, before facing potentially slower speeds. Other carriers have set the level of potentially slowing data lower: 23 GB at Sprint and 22 GB on at Verizon an...
Sprint got a big boost in subscribers by joining the wireless industry’s shift to unlimited data plans last summer. But the company’s business has taken a hit after Verizon recently decided to follow suit with a similar plan. Customer defection rates, or what the industry calls churn, is higher than expected at Sprint, chief financial officer Tarek Robbiati said on Tuesday at a Deutsche Bank investor conference. “The rise in competitive intensity has probably triggered a little...
T-Mobile and Sprint introduced new low-cost unlimited data plans last summer and saw a solid spike in customer interest. Now Verizon, which unveiled its surprise unlimited plan last month, is having the same experience. “We did see significant interest,” John Stratton, executive vice president at Verizon, said on Monday, speaking at a Deutsche Bank investor conference. “Not surprisingly, the first wave is that you see a lot of our own customers, so that migration has been very ...
Verizon’s surprise decision last month to offer unlimited data plans may be part of a strategy to overwhelm competitors’ wireless networks with traffic, a leading telecommunications analyst says. Verizon has invested by far the most among the four major wireless carriers in adding capacity to its network through new cellular sites, particularly smaller sites that can be deployed close together in crowded urban areas, Craig Moffett, analyst at MoffettNathanson, noted in a report on Mo...
AT&T put its multifaceted video entertainment strategy to work on Monday to aid its wireless business. While rivals have started to offer unlimited data plans at rock bottom prices--a recent Sprint promotion charges just $90 for four lines--AT&T’s counter punch was about putting wireless and video offers together. Glenn Lurie, president of AT&T’s Mobility and Consumer Operations, explained to Fortune that the response is aimed to play to AT&T’s strengths--streng...
AT&T announced new unlimited data plans -- Unlimited Plus and Unlimited Choice -- to combat offerings from Verizon, T-Mobile, and Sprint. Unlimited Choice starts at just $60 a month, but comes with significant restrictions. The post AT&T adds tethering to its unlimited data plan, introduces new $60 tier appeared first on Digital Trends.
The competitive pressure in the wireless market just keeps growing. On Monday, AT&T announced a lower price and a series of promotions and improvements for its unlimited mobile data plan, which was just made available to all customers last week. To start, the unlimited plan will now cost $90 for the first line, a $10 price cut. The move comes as Verizon finally introduced its own unlimited plan under pressure from smaller carriers Sprint and T-Mobile, which started emphasizing cheaper unlimi...
After Sprint and T-Mobile put all their marketing heft behind new low-cost unlimited data plans starting last summer, analysts said Verizon would have a hard time keeping up. Verizon had much bigger profit margins to protect and seemingly less available capacity to handle a boom in traffic. But two weeks ago, Verizon surprised the industry by introducing its own unlimited data plan. Though priced slightly higher than the competition starting at $80 for one line, Verizon’s plan undercut its...
The asterisks and caveats on all those new unlimited wireless data plans are shrinking away amid fierce competition between the big carriers. After Verizon finally got in the unlimited game, this week T-Mobile and Sprint started eliminating some of the admittedly minor gotchas from their plans. And with AT&T on Thursday opening up its unlimited plan to all customers, prices are under pressure as well. On Verizon’s new unlimited plan, which starts at $80 for one line, customers can watc...
AT&T, responding to pressure from Verizon, Sprint, and T-Mobile, announced a new unlimited data plan that doesn't require customers to subscribe to its streaming television services. The post AT&T caves to the competition, suddenly serves up a new unlimited data plan appeared first on Digital Trends.
AT&T will offer an unlimited plan to any customer without the requirement that customers also subscribe to its cable or satellite video service, the carrier said on Thursday, as the entire wireless industry shifts away from data limits. Customers will pay $100 for one line, up to $180 for four lines. AT&T’s move comes a week after Verizon vz surprised the industry by offering an unlimited plan starting at $80 for one line, after years of down...