Sheikha Intisar Salem Al Ali Al Sabah on her new jewellery label Intisars -

Sheikha Intisar Salem Al Ali Al Sabah on her new jewellery label Intisars

Credit: grobista.com

  • Dec 07 2017 14:55About: 4 days ago
  • 6 views

Jewellery designer says Sheikha Intisar. Antonie Robertson / The National

A gold bangle is engineered to emulate the design of the egal or aqqal – the black rope worn by men of the Gulf to keep their headwear in place. But the ingenuity of this jewellery piece lies not in its shape, but in what it conceals. A hidden compartment reveals small wax beads, which the wearer is supposed to spray with her beloved’s fragrance. A perforated segment of the bracelet ensures that the evocative scent is ever-present.

“We’re an intelligent brand,” says Sheikha Intisar Salem Al Ali Al Sabah, a princess from Kuwait’s royal family. Last month, she launched her fine-jewellery label, Intisars, with two collections. The first is Aqqal, and the second, titled Me-Oh-Me, aims to uplift wearers through positive words. In the latter, words such as luminous, courageous, loving, exceptional and happy are engraved in decorative Arabic calligraphy, with diamonds in place of dots, or hand-­lacquered enamel set on swivelling disks. This way, the words can be displayed outwardly, where they’ll be visible for others to see, or inwardly, where they’ll touch the wearer’s skin.

A neckpiece from the Me-Oh-Me collection. Courtesy Intisars

“I follow Masaru Emoto, a Japanese scientist who has proved with his research that words have an effect on the crystallisation of water,” she tells me. “Positive words make the crystals of the water more vibrant, clear and beautiful, and negative words actually deforms them.” This premise, that human consciousness can affect the molecular structure of water, says Sheikha Intisar, inspired her to create jewellery where enriching words will have direct contact with the wearers’ skin. “If you put the words against the skin, as Emoto proved, it vibrates with the water in your skin, because our body is 60 per cent water,” she explains. “And, when you turn it so that the word is on the ­outside, it becomes like a mantra or an affirmation. When you see it, you connect with it and embrace the word and its attributes.”

In addition to being a ­designer, author and columnist, the Sheikha is actively involved with the Kuwait ­Association for the Care of Children in Hospitals and the Kuwait Society for the ­Protection of Animals and their Habitat. In 2013, she launched Alnowair, a non-­profit organisation ­dedicated to promoting positivity, particularly in educational institutions.

Sheikha Intisar is the mother of four grown-up daughters. Her jewellery label was born out of a desire to make pieces that were meaningful for them, after she noticed that they hardly wore bracelets, necklaces or rings. “I realised we’re all so disconnected with jewellery, other than wedding bands,” she says. “My challenge was, how do I give meaning to jewellery?”

Although the stones and materials used in her jewellery carry no spiritual significance, the sheikha says that she believes in all sorts of energies. “But words, for me, have a different power. Everyone understands the power of words,” she says. Still, she holds the qualities of colour close to heart, too. She even co-founded the beauty brand Prismologie, with her daughter, Sheikha Fatima, who studied crystal therapy. The duo claim that their colour-coded body lotions and shower gels can have mood-­enhancing effects on users. Both brands, she points out, are similar in their intent. Though jewellery and cosmetics are often used for vanity, Prismologie and Intisars target inner beauty and well-being.

A ring from the Me-Oh-Me collection. Courtesy Intisars

Sheikha Intisar will officially launch her jewellery in retail stores in January, as she’s currently busy formalising a partnership with the International Committee of the Red Cross. “We’re starting the Intisars Foundation in the United Kingdom – it’s all about helping Arab women, psychologically, who have been affected by war. So part of our proceeds will always go to them,” she reveals.

While we can expect to see jewellery from Intisars in time for Valentine’s Day, the pieces from these limited-edition collections, numbering 100 each, will only be available at private events. “Our jewellery is about engaging with customers and celebrating moments and memories of love,” the Sheikha tells me.

The Aqqal collection ranges from Dh125,200 to Dh201,750, while pieces from the Me-Oh-Me cost between Dh17,700 and Dh48,600.

[“Source-thenational”]



Follow Us on Twitter

Jewellery designer says Sheikha Intisar. Antonie Robertson National A gold bangle engineered emulate design egal aqqal black rope worn Gulf keep their headwear place. ingenuity this jewellery piece lies shape what it...

The post rel=nofollow href=http://grobista.com/sheikha-intisar-salem-al-ali-al-sabah-new-jewellery-label-intisars/>Sheikha Intisar Salem Sabah label Intisars appeared first href=http://grobista.com>Grobista.

Related stories with Sheikha Intisar Salem Al Ali Al Sabah on her new jewellery label Intisars

Move over gold: Here’s why silver jewellery is your best bet -World News
Move over gold: Here’s why silver jewellery is your best bet 4 days ago

NEW DELHI: It’s more affordable, need not be stored away in a locker and adds a lot of style — these are some of the reasons why you could go for silver rather than gold jewellery, say experts. Experts at Jaypore.com and Bhavya Chawla, C

Everson Griffen on stopping Cam Newton: “You keep on hitting him” -World News
Everson Griffen on stopping Cam Newton: “You keep on hitting him” 4 days ago
The Vikings know what Cam Newton is capable of. They also know what he’s susceptible to. So as they plan for Sunday’s game against the former MVP, they’re going to rely on a simple, yet elegant plan. “Well, you just hit him,” Vikings
Toyota India Announces Price Hike Of 3% Across All Cars From January 2018 -World News
Toyota India Announces Price Hike Of 3% Across All Cars From January 2018 4 days ago
Toyota Kirloskar Motor is the latest car maker in the country to announce a price hike for the new year. Starting from January 2018, all Toyota cars will see a hike of three per cent. The company has...
From chaiwala in 2014 to neech now, who is Mani Shankar Aiyar batting for? -World News
From chaiwala in 2014 to neech now, who is Mani Shankar Aiyar batting for? 4 days ago
Congress leader Mani Shankar Aiyar, by his controversial remark, seems to have once again scored a self goal for Congress just ahead of the Gujarat Assembly election.
Hollywood stars emailed code of conduct by Oscars -World News
Hollywood stars emailed code of conduct by Oscars 4 days ago
Members of the Oscars Academy are being emailed their first code of conduct following a spate of Hollywood sex scandals.
Kohli's consistency stands out, want my U-19 boys to match his standard: Dravid -World News
Kohli's consistency stands out, want my U-19 boys to match his standard: Dravid 4 days ago
Virat Kohli's level of consistency in performance is something Rahul Dravid wants his under-19 players to aspire to match. The former India captain spoke on a range of issues in an exclusive interview with India Today.
Gujarat election: Meet the Rs 100 crore club, richest candidate has assets worth Rs 231 crore -World News
Gujarat election: Meet the Rs 100 crore club, richest candidate has assets worth Rs 231 crore 4 days ago
Five candidates - three from Congress and two from BJP - have declared their assets that are over Rs 100 crore. The wealthiest candidate is Congress' Pankaj Patel with declared income of Rs 231 crore.
Every Important Google Algorithm Update Since 2003 -World News
Every Important Google Algorithm Update Since 2003 4 days ago
To the everyday user, Google’s search engine might seem pretty unremarkable. Type in “corgi,” and you’re going to get a bunch of corgi-related results. You’ll see a page called, “10 Facts about Corgis You Paw-bibly Didn’t Know.” You’ll s
Amit Shah lists expressions used by Congress leaders against PM Modi -World News
Amit Shah lists expressions used by Congress leaders against PM Modi 4 days ago
NEW DELHI: Seizing on Congress leader Mani Shankar Aiyar's "neech" jibe at Prime Minister Narendra Modi, BJP chief Amit Shah on Thursday listed several of such remarks by opposition leaders against PM Modi. "Yamraj, Maut ka Saudagar, Rav
Aiyar's jibe at PM Modi, his latest in series of personal attacks -World News
Aiyar's jibe at PM Modi, his latest in series of personal attacks 4 days ago
The diplomat-turned politician's barb came on the last day of campaigning for the first phase of the Gujarat assembly polls, where the ruling BJP faces a spirited challenge from the opposition Congress. The first phase is to be held on Saturday and the se
Kumbh Mela enters UNESCO list of intangible cultural heritage of humanity -World News
Kumbh Mela enters UNESCO list of intangible cultural heritage of humanity 4 days ago
NEW DELHI: Kumbh Mela which is held once every 12 years has been recognised as an intangible cultural heritage of humanity by the UNESCO on Thursday. The inclusion of the Kumbh in the UNESCO list of intangible cultural heritage of humani
Will accept Rahul Gandhi as leader: Lalu Yadav -World News
Will accept Rahul Gandhi as leader: Lalu Yadav 4 days ago
RJD chief Lalu Prasad on Thursday said his party has "certainly" accepted the leadership of Rahul Gandhi and will try to get all non-NDA parties together under the Congress banner to defeat Modi government in the 2019 general election.