Social Media Week is pleased to welcome Meredith Kopit Levien, COO of The New York Times Company, as a headline speaker at SMWNYC, which runs from April 24-27, 2018. Kopit Levien was recently named one of the world’s top 50 most innovative marketing execs by Business Insider.
Kopit Levien was promoted from Chief Revenue Officer to her new role of COO earlier this year. In this role, she oversees consumer revenue and advertising surrounding the publication’s digital product, design, audience and brand, consumer revenue, advertising, live events and new product development teams.
Despite faltering revenues at many traditional and new media properties, The New York Times’ total subscription revenue grew 46% in Q3 over the same period last year.
Kopit Levien played an instrumental role in The Times’ “The Truth is Hard” campaign, which kicked off with a television ad that debuted during this year’s Oscars. The effort, created with Droga5, began with a big ask from CEO Mark Thompson, who famously asked Kopit Levien and other Times execs what they would do with a budget of $10 million.
The result was a moving commercial and cross-platform media campaign that underscored the importance of the truth and the overall role of journalism to uphold accountability and ensure full transparency to readers, a particularly prominent area of discussion following the 2016 election.
At SMWNYC, Kopit Levien will participate in an in-depth dialogue around how The Times is defying media industry trends and positioning itself as a purveyor of a truth within the so-called “fake news” era.
Secure your pass now to see Meredith Kopit Levien and other headline speakers at SMWNYC.
Social Media Week is a global conference series that explores and celebrates the intersection of technology, media, and culture. SMWNYC is the program’s flagship event, held April 24-27, 2018 at the Sheraton Times Square.
The post The New York Times Chief Operating Officer Joins SMWNYC Speaker Lineup appeared first on Social Media Week.YorkTimesChiefOperatingOfficerJoinsSMWNYCSpeakerLineup