Kellogg's to Replace Racially Insensitive Art After Twitter Complaint
Kellogg's has apologized for racially insensitive art on the boxes of Corn Pops cereal. The key art features cartoon characters shaped like corn kernels populating a shopping mall. The characters are shown doing various activities, like shopping, playing in an arcade and skateboarding down an escalator.
But Marvel writer Saladin Ahmed noticed that a single brown corn pop was working as a janitor operating a floor waxer. He took issue with it and posted on Twitter on Tuesday, October 24 to ask, "Why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism."
He added in another tweet, "yes its a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same..."
Within a few hours, Kellogg's responded to his tweets. "Kellogg is committed to diversity & inclusion. We did not intend to offend - we apologize. The artwork is updated & will be in stores soon," the company replied on Twitter.
Ahmed, current writer of Marvel Comics' Black Bolt series, noted that he "genuinely appreciate the rapid response."
In a statement to USA Today, a Kellogg's spokesperson, Kris Charles, said, "Kellogg Company has respect for all people, and our commitment to diversity and inclusion has long been a top priority. We take feedback very seriously, and it was never our intention to offend anyone. We apologize sincerely. The package artwork has been updated and will begin to appear on store shelves soon as it flows through distribution."
Calling it "today in tiny victories," Ahmed added in another post, "today I used the computer in my pocket to get a cereal company to make their boxes less racist what even is the 21st century."
Earlier this month, for a racially insensitive ad for its soap featuring a black woman removing her shirt to reveal a white woman underneath. The company apologized in a statement, "Dove is committed to representing the beauty of diversity. In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused. The feedback that has been shared is important to us and we'll use it to guide us in the future." The 3-second GIF has since been removed from its Facebook page.
Follow Us on Twitterquestion features cartoon characters shaped like corn kernels with only brown being janitor.