This Magical Lip Stain Didn’t Fade for 9 Hours

Credit: stylecaster.com

I know I’m not the only one who remembers the Victoria’s Secret flavored lip gloss craze. Not only were those obscenely sticky glosses one of the “coolest” beauty products of the early 2000s, but the more flavors you owned (cherry bomb, anyone?), the more middle school street cred you earned. Lucky for the world—and for all of the hair that got stuck to the lips of pre-teens everywhere—both Victoria’s Secret and I have seriously stepped up our beauty games since then. And that’s a good thing, because otherwise I’d have never discovered the hydrating (yes! Hydrating! What!) lip stain that has forever changed my makeup game.


MORE: How Herbivore’s Lapis Face Oil with Blue Tansy Transformed My Skin


We’ve all dealt with the struggle that is matte lipstick. It looks so, so good when you first swipe it on, but after an hour it manages to suck all of the moisture from your lips, right before flaking and peeling off in patches. Fun! So you can imagine why I wasn’t super hopeful when I got my hands on the Victoria’s Secret Velvet Matte Cream Lip Stain. I figured it’d have the same sort of dry, flaky finish that I’ve come to expect from all matte lip products, but I was so surprised to find that the formula felt nothing like a traditional stain when I swiped it on. I dare say that it felt—get ready for this—good? Excellent, even? I know, it doesn’t make sense.


26 vs lip matte nocrop w710 h2147483647 2x This Magical Lip Stain Didnt Fade for 9 Hours

Photo: Victoria’s Secret


Unlike most lip stains that are essentially glorified markers that bleed a layer of uneven ink across your mouth, this one feels like a cross between a lip balm and a dollop of whipped cream. No, really—the formula is slightly whipped and subtly vanilla-scented (sweet, but not at all cloying), and though I usually call bullshit on products that claim to be both matte and “nourishing,” this one truly left my lips feeling shockingly soft thanks to its olive oil- and vitamin E-infused formula.


Because of the cream-like formula, you only need to swipe on one layer to get the fully opaque shade, and then, just like all lip stains should allow you to (but rarely do), you get to forget about it; no touch ups necessary. Even after three hours of drinking coffee and snacking, when the initial whipped layer had faded off my lips, I was left with a gorgeous, hyper-pigmented stain that felt silky. There’s even a wash of color on my lips when I get home after work—that’s a full nine hours later, guys—which is pretty much mind-boggling. Like, I kid you not when I say that this stain has made my matte lip dreams come true.


pop7qldu889 This Magical Lip Stain Didnt Fade for 9 Hours

Photo: Brittany Fowler/Revelist


At $14 a tube, these lip stains aren’t the cheapest thing out there (especially when you consider the fact that you’ll want to buy all 11 shades), but trust me when I say that every penny spent toward it will make up for the many not-so-amazing matte lipstick experiences that have scarred you. Now I just need to get over my heavy guilt for ever doubting Victoria’s Secret in the first place—the lip gloss-loving middle schooler in me says sorry.


MORE: Uh, Kate Bosworth’s Braided Ponytail is the Coolest Thing We’ve Ever Seen

Top Stories

Which is the better sports car: BMW i8 or Porsche 911?

When BMW first developed its i8, the meeting rooms were likely not filled with engineers trying to take own the Porsche 911, the sports car … The article Which is the better sports car: BMW i8 or Porsche 911? appeared first on BMW BLOG
  • 8 hours ago
  • 8

BMW M6 GT3 rehearsal for the 24 Hr of Nurburgring

BMW teams competed with nine BMW M6 GT3s in this weekend’s 6-hour qualification race, the dress rehearsal for the Nürburgring (GER) 24-hour race. Three cars … The article BMW M6 GT3 rehearsal for the 24 Hr of Nurburgring appeared first on BMW BLOG
  • 13 hours ago
  • 4

Why — and how — we must unite to confront religious violence now

We can do so with careful planning, recovering the ideals of compassion, peace and equity, and standing together in the face of hate, says Rabbi Jonathan Sacks.
  • 9 hours ago
  • 4

BMW i3 is one of UK’s best used cars under £15,000

We’ve long spoke of the benefits of buying pre-owned rather than new. While buying a new car is great for the warranty, the fact that … The article BMW i3 is one of UK’s best used cars under £15,000 appeared first on BMW BLOG
  • 7 hours ago
  • 4
farawayyachtingcharters - Easy Branches
botoxfillerveintheraphyinphuket - Easy Branches

Latest in Lifestyle

BMW i3 is one of UK’s best used cars under £15,000

We’ve long spoke of the benefits of buying pre-owned rather than new. While buying a new car is great for the warranty, the fact that … The article BMW i3 is one of UK’s best used cars under £15,000 appeared first on BMW BLOG
  • 7 hours ago

A stunning 1998 BMW 840Ci Sport

BMW’s plan to revive the 8 Series nameplate are on its way, with the first 8 Series model – the coupe – planned for 2019, … The article A stunning 1998 BMW 840Ci Sport appeared first on BMW BLOG
  • 8 hours ago

Which is the better sports car: BMW i8 or Porsche 911?

When BMW first developed its i8, the meeting rooms were likely not filled with engineers trying to take own the Porsche 911, the sports car … The article Which is the better sports car: BMW i8 or Porsche 911? appeared first on BMW BLOG
  • 8 hours ago

Why — and how — we must unite to confront religious violence now

We can do so with careful planning, recovering the ideals of compassion, peace and equity, and standing together in the face of hate, says Rabbi Jonathan Sacks.
  • 9 hours ago

BMW i8 can now be picked up through European Delivery

The hidden gem in BMW’s buying process has been and still is, the European Delivery Program. BMW, as well as many other German car makers, offers … The article BMW i8 can now be picked up through European Delivery appeared first on BMW BLOG
  • 9 hours ago

A new visit at the BMW Welt in Munich

We’ve just landed in Munich for a few days to drive some killer BMWs which we will be reporting on shortly. Each time we come to … The article A new visit at the BMW Welt in Munich appeared first on BMW BLOG
  • 9 hours ago

BMW M4 CS: Limited to approx. 300 units in Germany

There are no concrete statements on the exact limitation of the BMW M4 CS, but our sister magazine Bimmertoday has received further information on the limited … The article BMW M4 CS: Limited to approx. 300 units in Germany appeared first on BMW BLOG
  • 10 hours ago

Melbourne Red BMW X5 M with HRE P200 Wheels in Brushed Dark Clear

The vehicle we have beforehand is a stunning and impressive example of what can be created when unorthodox finish choices are paired up with a … The article Melbourne Red BMW X5 M with HRE P200 Wheels in Brushed Dark Clear appeared first on BMW BLOG
  • 10 hours ago

BMW M6 GT3 rehearsal for the 24 Hr of Nurburgring

BMW teams competed with nine BMW M6 GT3s in this weekend’s 6-hour qualification race, the dress rehearsal for the Nürburgring (GER) 24-hour race. Three cars … The article BMW M6 GT3 rehearsal for the 24 Hr of Nurburgring appeared first on BMW BLOG
  • 13 hours ago

13 Weeknight Dinners That Make the Most of Spring Produce

And they still taste really, really good.
  • 13 hours ago

This Is What Bella Thorne Is Like in Real Life

For starters, she was wearing a pink metallic miniskirt.
  • 15 hours ago