The Innovators of Extended Stay — Skift Corporate Travel Innovation Report

Credit: skift.com

Rick Schwartz  / Flickr

Traditional hotel rooms are not always the best choice for business travelers; extended stay properties are evolving to meet the needs of modern customers and homesharing companies are working to appeal to road warriors. The lobby of a Residence Inn in Vancouver, B.C. is shown in this photo. Rick Schwartz / Flickr



Skift Take: As extended stay properties and homesharing companies seek to expand their markets, will more business travelers opt for the comfort of home-like amenities?

— Hannah Sampson

The Skift Corporate Travel Innovation Report is our weekly newsletter focused on the future of corporate travel, the big fault lines of disruption for travel managers and buyers, the innovations emerging from the sector, and the changing business traveler habits that are upending how corporate travel is packaged, bought, and sold.


This week we found another reminder of the way that corporate travel is lagging behind leisure. A new study from the Global Business Travel Association shows that just 17 percent of travel policies allow travelers to use homesharing services such as Airbnb.


According to an earlier study, far more travelers — 37 percent — thought they were allowed to opt for homesharing. That discrepancy suggests business travelers might be breaking their own companies’ rules when it comes to staying at an Airbnb or similar properties.


The issue is complicated, the report points out: “For some road warriors, home shares likely feel more comfortable and less sterile than a nondescript hotel room. However, as attractive an alternative as homesharing is for many business travelers, it presents a number of considerations travel managers must take into account.”


Those include worries about safety, security, predictability, deposits, cancellation policies, and a lack of consistency.


Even as homesharing companies work to address the concerns of the corporate travel world, a longstanding business travel option is seeing increased demand. The lodging industry’s extended stay segment is evolving to appeal to younger travelers with more communal spaces and home-like environments.


How long will it take for homesharing to become widely accepted? Will Airbnb threaten extended stay, or will both see increased demand? And how will traditional hotels respond?


— Hannah Sampson, Skift 


Social Quote of the Day


hunting for a pet sitter to give my cat medicine 4x a day while I’m out of town for business travel is the most adult I’ve ever adulted.— @brickchip


Business of Buying



Alaska Air Overtakes American Airlines in Annual Loyalty Program Awards: Mileage Plan from Alaska Airlines just won as the best airline loyalty program in FlyerTalk’s annual survey — largely because of its distance-based earnings. Read more at Skift


How Extended Stay Hotels Are Pivoting Towards a New Generation of Travelers: The extended stay portion of the lodging business continues to see strong demand. But are extended stay brands doing enough to keep up with travelers’ evolving tastes and needs? And what about Airbnb? Read more at Skift


New Business Hotel in London To Test Whether Lifestyle Category Can Scale: The Ned Hotel in London wants to be known as an urban resort and not a traditional business hotel. The founders hope to define the business hotel — we mean, the urban resort — of the future. Read more at Skift


What Hotels Are Doing to Win Your Loyalty: 5 Podcast Takeaways: With so many hotel mergers in recent years, loyalty is being reimagined for bigger, broader, more diverse audiences. But can any one loyalty program appeal to all travelers? Our latest podcast dives into all the changes. Read more at Skift


Trump Travel Ban Prompts Emirates to Cut U.S. Capacity: President Trump’s travel ban was bound to have an impact on demand from the affected countries, so Emirates’ decision shouldn’t come as a shock. It will be interesting to see if there is any sort of reaction from the U.S. carriers that have been so critical of the Gulf airlines. Read more at Skift


Safety and Security


IHG Reveals Second Credit Card Data Breach Occurred in 2016: This is yet another reminder for the hotel industry about the crucial importance of cyber security. Read more at Skift


U.S. May Tighten Visa Waiver Program, Homeland Security Chief Says: Terrorism is a real concern, but if the U.S. rolls back the visa waiver program, it could have major repercussions for the tourism industry. And that’s a big potential problem. Read more at Skift


What Trump’s First 100 Days Tell Us About Travel’s Next Four Years: Confusion and uncertainty have become the new reality for the U.S. travel industry, and travelers around the world, following President Trump’s first 100 days in office. Only time will tell whether his policies will inflict lasting damage on U.S. travel companies and the image of the U.S. as a preeminent international destination. Read more at Skift


Disruption + Innovation


Corporate Travel Still Doesn’t Get Homesharing Despite Business Traveler Use: Business travelers and their employers want safety, quality, and consistency; if homesharing companies can provide those things, we expect more acceptance from travel policies. Read more at Skift


Uber’s Growth Is Stalling Among U.S. Business Travelers: Even if its growth has slowed gradually, Uber still has a huge advantage over its rivals in corporate travel. Its global scale, as well, bodes well for Uber continuing to grow as an option for international business travelers. Read more at Skift


Apple to Test Self-Driving Car Software on Public Streets: Apple’s taking tentative steps to join the self-driving car melee. It’s gridlock already: On the Left Coast in California 29 other companies already have permits to hit the streets to test self-driving cars. This will be the mother of all shakeouts when things get serious — and will force travel managers to pay attention. Read more at Skift


COMMENTS


Skift editors Hannah Sampson [hs@skift.com] and Andrew Sheivachman [as@skift.com] curate the Skift Corporate Travel Innovation Report. Skift emails the newsletter every Thursday.


Subscribe to Skift’s Free Corporate Travel Innovation Report


Top Stories

Yellowstone National Park Had a $680 Million Impact on Local Economies

We've had year after year o rising park attendance and spending. What will the Trump years look like for parks? -Jason Clampet
  • 54 minutes ago
  • 4

Extended Stay Serves a New Generation of Travelers and 7 Other Hospitality Trends This Week

These are the hospitality trends we were talking about this week. -Sarah Enelow
  • 2 hours ago
  • 3
farawayyachtingcharters - Easy Branches
botoxfillerveintheraphyinphuket - Easy Branches

Latest in Travel

Yellowstone National Park Had a $680 Million Impact on Local Economies

We've had year after year o rising park attendance and spending. What will the Trump years look like for parks? -Jason Clampet
  • 54 minutes ago

Extended Stay Serves a New Generation of Travelers and 7 Other Hospitality Trends This Week

These are the hospitality trends we were talking about this week. -Sarah Enelow
  • 2 hours ago

American Airlines’ Response To Its Social Media Moment Came After Learning From United

All the facts aren't known yet about the incident on board the American Airlines flight before it departed San Francisco but there are many lessons to be learned already. At the least, American Airlines' mea culpa came quickly as the carrier obviously learned from United's missteps. -Dennis Schaal
  • 17 hours ago

Kayak CEO on Giving Consumers a Choice and 10 Other Digital Trends This Week

These are the digital trends we were talking about this week. -Sarah Enelow
  • 20 hours ago

Air Berlin Sees On-Time Performance Suffer in Transformation Toll

This decline in service is due to wrenching changes. Major shareholder Etihad has pushed Air Berlin to trim its fleet size, to focus on longer haul routes, and to carve out its leisure routes into a unit that may be sold to TUI. -Sean O'Neill
  • 22 hours ago

The Effects of Trump’s First 100 Days and 9 Other Tourism Trends This Week

These are the tourism trends we were talking about this week. -Sarah Enelow
  • 23 hours ago

BP Gulf Oil Spill Damage Valued at $17.2 Billion as Tourism Still Struggles

The BP oil spill scared tourists away from the Gulf Coast for years and effects still linger. These states, especially Mississippi and Alabama, can't afford to have their cruise terminals, beaches, wildlife, and seafood poisoned. -Sarah Enelow
  • 24 hours ago

United President on Potential Boycott and 6 Other Aviation Trends This Week

These are the aviation trends we were talking about this week. -Sarah Enelow
  • 1 day ago

This Tiny Resort Island Doesn’t Want Uber or Lyft

If Austin tourism can still thrive despite the loss of Uber and Lyft, perhaps Block Island's resistance to ridesharing apps isn't a bad thing, either. -Deanna Ting
  • 1 day ago

Cranky on the Web: More United, Of Course

Story On United 3411 and Dr David Dao – Fox 11 News Somehow I missed this last week, but the ... Read More
  • 1 day ago

United CEO Oscar Munoz Will Not Automatically Become Board Chair in 2018

It's easy to blame this on the incident last week in Chicago. And perhaps the two things are related. But it's not a big surprise Munoz will not become board chair next year. He had a heart transplant last year, and he has been reducing his role over time. -Brian Sumers
  • 2 days ago

TSA Video Seeks to Reassure Transgender Travelers

Sadly, it seems the TSA is still far away from recognizing that its policy requiring travelers to assume a gender when passing through security causes distress to many members of the LGBTQ community. -Andrew Sheivachman
  • 2 days ago