The Future of Online Bookings for Small Event Space — Meetings Innovation Report

Credit: skift.com

Gild Hall

Gild Hall in New York is bookable via Bizly. Gild Hall



Skift Take: Companies can now expand their use of online platforms to book small meetings in creative venues, because they now have the ability to message venues directly in real-time and integrate compliance requirements.

— Greg Oates

The Future of Meetings & Events


The last few years have seen a rise of online platforms to book small meeting spaces in creative venues, including sites such as Bizly and Spacebase. They’re designed to alleviate the headaches around the manual request-for-proposal (RFP) process by providing instant direct booking capability and non-negotiable lowest rate guarantees.


“No one wants to use RFPs for small meetings today; they are universally hated by both suppliers and buyers,” Ron Shah, founder of Bizly, told me. “Suppliers generally have less than one percent conversion, and buyers always have to wait endlessly to hear back from them. And then there’s all of this negotiation that has to be processed manually, either via email or phone or whatever. It just sucks for everyone.”


However, enterprise clients want added customization and compliance systems built into these platforms in order to use them more often company-wide. Jumping on that, Shah relaunched an expanded Bizly website this month with a new instant messaging center, so planners can speak directly with venue staff, and a new integrated compliance mechanism. This could potentially kill the RFP for organizing small meetings under 100 people. Read the full Skift story here.


— Greg Oates, meetings editor


Subscribe to the Skift Meetings Innovation Report


Social Quote of the Week


“Technology is everywhere at #IMEX17! Here’s all the #EventTech that you will be able to explore at the show. j.mp/2oY9ltM


@IMEX_Group on Twitter


Next Generation Event UX


Bizly Wants to Kill the Traditional Booking Process For Small Corporate Events: For online meeting space booking platforms like Bizly to be profitable, they have to offer both automated purchase capabilities and chat functionality with live venue staff to satisfy the demands of enterprise clients. Read more at Skift


The Critical Role of Meeting and Event Planners in the Networked World: BizBash CEO David Adler wrote this call-to-arms for event planners to evolve as “collaboration artists” with a greater understanding of business strategy, social interaction dynamics, and the potential of face-to-face network building to drive organizational growth and innovation. Read more at BizBash


What Do Millennials Really Want From Brand Events?: The smartest marketers are courting millennials through experiential marketing across the online/offline spectrum. From branded activations at music festivals to seasonal pop-up shops, smart organizations are leveraging the crucial link between brand events and brand loyalty. And it all starts with a modern event website because “design is insanely important” for Gen Y. Read more at Splash


Raconteur Launches The Business Events Special Report: The 2017 Business Events special report, published in The Times, explores how planners can elevate their event designs in the digital age. The report covers how to harness the latest tech innovations to create immersive experiences and use engagement data to better understand attendee motivations. Read more at Raconteur


How Artificial Intelligence Will Elevate Human Interaction: As robots and artificial intelligence become more commonplace in everyday society, the conference industry has a big opportunity to capitalize on new technologies to connect event attendees. Tech expert Inma Martinez says: “This is the talk of the town right now — the link between artificial intelligence and human capital.” Read more at Convene


Event Content Curation: World-Class Tips from a TEDx-pert: Fenella Kernebone is the head of curation for TEDxSydney, and she  is responsible for leading the programming for what has become one of the largest TEDx events in the world, and managing a team of over 20 curators and producers. Here’s some of her insights on how to create high-impact event content. Read more at Event Manager Blog


A Face-to-Face Request Is 34 Times More Successful than an Email: New research in the Journal of Experimental Social Psychology suggests that people tend to overestimate the power of their persuasiveness via text-based communication, and underestimate the power of their persuasiveness via face-to-face communication. Read more at Harvard Business Review


Destination Disruptors


The Sydney Culture Essays: Every city needs to do this. A wide swath of Sydney’s business, academic, community, and government leaders published the new Sydney Culture Essays to position the city’s role as a world innovator. Check out Business Events Sydney CEO Lyn-Lewis Smith’s article: Culture’s Role in Attracting Bright Minds to Sydney. Read more at The Sydney Culture Essays, produced by The Committee for Sydney


Los Angeles Wants Its ‘Everyone is Welcome’ Campaign to Connect With Global Millennials: Los Angeles is part of a trend across major global cities as they attempt to distance themselves from the less welcoming rhetoric coming from parts of their countries. Read more at Skift


Subscribe


The Skift Meetings Innovation Report is curated by Skift editor Greg Oates [go@skift.com]. The newsletter is emailed every Wednesday.


Subscribe to the Skift Meetings Innovation Report


Top Stories

farawayyachtingcharters - Easy Branches
botoxfillerveintheraphyinphuket - Easy Branches

Latest in Travel

American Airlines’ Response To Its Social Media Moment Came After Learning From United

All the facts aren't known yet about the incident on board the American Airlines flight before it departed San Francisco but there are many lessons to be learned already. At the least, American Airlines' mea culpa came quickly as the carrier obviously learned from United's missteps. -Dennis Schaal
  • 9 hours ago

Kayak CEO on Giving Consumers a Choice and 10 Other Digital Trends This Week

These are the digital trends we were talking about this week. -Sarah Enelow
  • 12 hours ago

Air Berlin Sees On-Time Performance Suffer in Transformation Toll

This decline in service is due to wrenching changes. Major shareholder Etihad has pushed Air Berlin to trim its fleet size, to focus on longer haul routes, and to carve out its leisure routes into a unit that may be sold to TUI. -Sean O'Neill
  • 14 hours ago

The Effects of Trump’s First 100 Days and 9 Other Tourism Trends This Week

These are the tourism trends we were talking about this week. -Sarah Enelow
  • 15 hours ago

BP Gulf Oil Spill Damage Valued at $17.2 Billion as Tourism Still Struggles

The BP oil spill scared tourists away from the Gulf Coast for years and effects still linger. These states, especially Mississippi and Alabama, can't afford to have their cruise terminals, beaches, wildlife, and seafood poisoned. -Sarah Enelow
  • 16 hours ago

United President on Potential Boycott and 6 Other Aviation Trends This Week

These are the aviation trends we were talking about this week. -Sarah Enelow
  • 17 hours ago

This Tiny Resort Island Doesn’t Want Uber or Lyft

If Austin tourism can still thrive despite the loss of Uber and Lyft, perhaps Block Island's resistance to ridesharing apps isn't a bad thing, either. -Deanna Ting
  • 18 hours ago

Cranky on the Web: More United, Of Course

Story On United 3411 and Dr David Dao – Fox 11 News Somehow I missed this last week, but the ... Read More
  • 20 hours ago

United CEO Oscar Munoz Will Not Automatically Become Board Chair in 2018

It's easy to blame this on the incident last week in Chicago. And perhaps the two things are related. But it's not a big surprise Munoz will not become board chair next year. He had a heart transplant last year, and he has been reducing his role over time. -Brian Sumers
  • 1 day ago

TSA Video Seeks to Reassure Transgender Travelers

Sadly, it seems the TSA is still far away from recognizing that its policy requiring travelers to assume a gender when passing through security causes distress to many members of the LGBTQ community. -Andrew Sheivachman
  • 2 days ago

Amtrak CEO Says New York Rail Troubles Will Worsen Without More Funding

Travelers to New York depend on trains -- safety issues and chronic delays must be addressed before tackling the aesthetic horror that is Penn Station. Hopefully Trump's $1 trillion infrastructure plan will come through and finally make New York's rail system world-class. -Sarah Enelow
  • 2 days ago

Norwegian Air to Debut London to Singapore Route With Discounted Airfares

The budget airline's expansion to Asia will be operated by Norwegian UK, a Gatwick-based subsidiary. Insiders hint that the low-cost carrier will use this subsidiary to open other routes in Asia, Africa, and South America. -Sean O'Neill
  • 2 days ago