IAG Launches a Low-Cost Carrier — Skift Business Traveler

Credit: skift.com


A promotional image of a Level aircraft, the new low-cost entry from IAG. IAG

Skift Take: Those who use Avios as a frequent flyer currency will soon have a new budget carrier on which to earn and spend miles. Sadly, Oneworld partners can't say the same.

— Grant Martin

What to Know Now

IAG, the parent company of British Airways, Iberia, and a handful of other airlines, launched Level, a new budget carrier last week to compete with the likes of Norwegian and Wow. And the best news is that passengers will be able to earn and spend Avios points on the airline — the same loyalty currency used across all of IAG.

The bad news, however, is that Level won’t join Oneworld, the alliance that ties American, IAG, Qantas and a host of other global carriers together. Oh, and that Level is a two-class plane with no business/first cabin and is effectively an à la carte frenzy.

Still, a select budget carrier from IAG is much better than just forcing current products into the dumpster to compete with low-cost carriers (though some might argue that British is headed there anyway.) Level should bring a fresh hope to Avios travelers.


New #IAG Airline Level sells 52,000 tickets on Day One

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Your Turn

Everyone’s old friend Matt Gross wrote a quick piece on Medium on how to build out your office bar cart. Find it here.

Tips and Comments

Can be sent to gm[at]skift[dot]com or to @grantkmartin

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