Google now has a full-scale advertiser revolt on its hands.
A host of British brands and governmental groups pulled their business from the search giant's platform last week after reports showed that ads were surfacing on YouTube videos from terrorists and hate-mongers.
Several more joined in over the weekend, including three of the UK's largest banks — HSBC, Royal Bank of Scotland, and Lloyds — and British department store Marks & Spencer.
SEE ALSO: Google swears ads will stop showing up in the absolute worst places
The crisis was enough to prompt ad industry analyst Brian Wieser to downgrade parent company Alphabet's stock from "buy" to "hold" on Monday. Read more...More about Alphabet, Youtube, Google, Business, and Advertising